I Changed My Business Strategy And Make $250K/Month [Update]

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Rachel Ritlop

Founder, Confidently Mom

$250K

revenue/mo

Founders

Employees

Confidently Mom

confidentlymom.com

from Boca Raton, Florida, USA

started March 2016

$250,000

revenue/mo

Founders

Employees

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Want more updates on Confidently Mom? Check out these stories:

1. Starting A Lifestyle Blog For Millennials That Led To A $10K/Month Consulting Business (2020) ➜

This is a follow up story for Confidently Mom. If you're interested in reading how they got started, published almost 5 years ago, check it out here.

Tell us about what you’ve been up to! Has the business been growing?

The Confused Millennial went through two major shifts since we last connected!

The first was a switch to focusing strictly on SEO and affiliate marketing as The Confused Mom after becoming a mom myself. I launched a Youtube channel primarily focusing on baby and toddler product reviews and montessori parenting that coincided with the original TCM blog. I saw great success with the niche-down approach, including generating over $5 million dollars in sales for brands I've worked with in a few short years to expanding my reach.

But, with the changes to the SEO landscape and rise of AI, it's clear the old blog/SEO strategy wasn't going to last much longer. I recently made the difficult decision as a blogger to let go of "the confused" brand and change my brand/domain to Confidently Mom. This has significant impacts/implications for a business like mine, but with the SEO and Google changes dipping my traffic, it seemed like the perfect time to shift to a name.

Confidently Mom is more aligned with who I am/what I do as I've often heard over the years my name doesn't fit. This switch comes with exciting changes moving beyond affiliate...

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