Profile: Oliver Brocato Built An $11M Sex Chocolate Brand Before He Was 21
Tabs Chocolate is a pleasure-boosting dark chocolate with high-quality natural ingredients to increase your sex performance.
Who is Oliver Brocato?
Oliver Brocato is a serial entrepreneur who founded Tabs Chocolate, a product that leverages short-form social media platforms. Oliver started Tabs Chocolate in his college apartment and built it into an 11 million-dollar brand in just two years with no employees.
How did Oliver come up with the idea for Tabs Chocolate?
While Oliver was learning how to build e-commerce businesses, one day while he saw a girl on Tiktok talking about sex chocolates (8M views and 2M likes), and he was able to see how the product was available in certain local shops but none online. That was his lightbulb moment.
How did Oliver Brocato build the initial version of Tabs Chocolate?
Brocato conducted thorough research to find chocolate manufacturers in the United States who could help him design the perfect chocolate.
Using Canva.com, he created a rough draft of the packaging design.
He then hired a professional packaging designer to create 3D prototypes based on his design.
Additionally, Brocato found a different manufacturer who could provide the necessary ingredients to the original chocolate manufacturer to combine them into the final product.
What was the growth strategy for Tabs Chocolate and how did they scale?
Oliver made sure to design the product in a Tiktok-friendly way. This meant it was easy to explain the whole premise of the product with a short video clip.
Undoubtedly, TikTok is the primary acquisition channel for Tabs Chocolate. He also partners with micro-influencers on social media channels to bring traffic to his site.
What's the pricing strategy for Tabs Chocolate?
The store's shop section of Tabs Chocolate offers three size variants: 1 box, 2 boxes, and 3 boxes, at $38.99/box, $36.26/box, and $32.36/box.
What platform/tools does Tabs Chocolate use?
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More about Tabs Chocolate:
Who is the owner of Tabs Chocolate?
Oliver Brocato is the founder of Tabs Chocolate.
When did Oliver Brocato start Tabs Chocolate?
2021
What is Oliver Brocato's net worth?
Oliver Brocato's business makes an average of $917K/month.
How much money has Oliver Brocato made from Tabs Chocolate?
Oliver Brocato started the business in 2021, and currently makes an average of $11M/year.
