Swim University

How Matt Giovanisci Built Swim University to $50K MRR

Matt Giovanisci
Founder, Swim University
$50K
revenue/mo
1
Founders
2
Employees
Swim University
from Boulder, CO, USA
started January 2004
$50,000
revenue/mo
1
Founders
2
Employees
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Swim University is a blog filled with engaging and authoritative guides relating to hot tub, swimming and pool-related topic.

Monthly Revenue
$50K
Built in
7 days
Score
95 🔥
Founders
1
Employees
2 (est.)
Profitable
Yes
Days To Build
7
Year Started
2004
Customer
B2C

Who is Matt Giovanisci?

Matt Giovanisci is the owner of Swim University, a website dedicated to teaching people about hot tubs care and everything related to pool care. Matt also owns Money Lab a website he created as part of his initiative to build more brands and make money online.

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What problem does Swim University solve?

More individuals express interest in learning how to swim and wish to explore various swimming pool products and designs.

How did Matt come up with the idea for Swim University?

Matt worked in pool stores from the age of 13 to 25, where he gained extensive knowledge about pools. During this time, he also taught himself how to create websites. One day, his boss noticed him working on a website and asked him to make one for the pool company.

As he became more skilled in web design, Matt envisioned creating a website to educate people on pool and spa care. It took him two years to develop the website and an additional seven years to transform it into his full-time occupation.

How did Matt build the initial version of Swim University?

Matt designed and coded the websites, wrote the content, and produced videos and all graphics.

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Swim University landing page from 2012

What was the growth strategy for Swim University and how did they scale?

The main traffic strategy for SwimUniversity is SEO and Social media.

For Swim University, my main traffic strategy is SEO both on Google and Pinterest. But I mainly focus on Google. I also do a bit of work on YouTube. — Matt (source).

An example of Swim University YouTube video

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More about Swim University:

Who is the owner of Swim University?

Matt Giovanisci is the founder of Swim University.

When did Matt Giovanisci start Swim University?

2004

What is Matt Giovanisci's net worth?

Matt Giovanisci's business makes an average of $50K/month.

How much money has Matt Giovanisci made from Swim University?

Matt Giovanisci started the business in 2004, and currently makes an average of $600K/year.