Supermetrics CEO Mikael Thuneberg: $40m raise included secondary at $200m+ valuation

Mikael Thuneberg

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Updated: November 19th, 2023

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Mikael Thuneberg bootstrapped a marketing data extraction tool called Supermetrics in 2013. It enables marketers and analysts to transfer data from their preferred analytics, reporting, and data warehouse platforms to well-known marketing and ad platforms like Facebook, Google, and HubSpot.

Millions of web analysts and marketers share the pain of transferring data into analytics and reporting platforms. It's a hassle for thousands of other marketing technology users and Google Analytics users.

He founded Supermetrics and grew it into a quickly expanding, lucrative business with thousands of customers worldwide, including well-known brands like the BBC and Google.

Supermetrics reports more than 15% of the world's advertising expenditures. It has more than 17,000 customers in more than 120 countries.

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