StoreYa Update: How We Partnered With PayPal And Hit $1.4M MRR [150% Growth YoY]

Eyal
Founder, StoreYa
$1.4M
revenue/mo
3
Founders
18
Employees
StoreYa
from Tel Aviv-Yafo, Tel Aviv District, Israel
started September 2012
$1,400,000
revenue/mo
3
Founders
18
Employees
23.7K
alexa rank
6.87K
followers
1.19K
followers
1.04K
subs
market size
$2.72T
avg revenue (monthly)
$304K
starting costs
$19.4K
gross margin
83%
time to build
300 days
growth channels
Word of mouth
business model
Advertising
best tools
Stripe, Google Suite, Amazon FBA
time investment
Full time
pros & cons
34 Pros & Cons
tips
13 Tips
Discover what tools Eyal reccommends to grow your business!
Discover what books Eyal reccommends to grow your business!
Start An Ecommerce Platform

Hello again! Remind us who you are and what business you started.

Hi, my name is Eyal Reich and I'm StoreYa's co-founder and COO, along with Yariv Dror, the CEO (and my brother:) and Pasha Zaft, the CTO.

StoreYa offers a suite of marketing and advertising apps that help SMBs increase sales, leads, and social following. We support more than 400,000 online sellers that are coming from 186 countries, we also integrate with 30 eCommerce platforms such as Shopify, Magento, Woocommerce, etc.

Our flagship product is called Traffic Booster, with it, we automate Google Ads using our unique AI technology. Take the burden off our clients' shoulders, and get the right customers at the right time for the right cost.

We use the entire arsenal that Google has to offer from dynamic search ads, customized search ads, remarketing, dynamic remarketing, shopping, smart shopping, smart display ads, and Youtube ads.

In addition to Google ads, we manage growth and remarketing campaigns on Facebook and Instagram for a lot of our clients.

We turn our clients' dreams and passions into reality, by driving targeted traffic that generates sales letting our clients focus on their products instead of wasting time on marketing efforts from their end. We're a Premium Google partner, one of only 500 Google resellers around the world, we won the 2020 Google Acquisition Performance award, and we're a PayPal exclusive advertising partner.

We launched StoreYa 10 years ago, with the idea of building a valid business, one with a strong business model behind it. As opposed to many startups that pursue their dream and don't think about how to make money in the early stages, we didn't want to be dependent on fundraising, we wanted to reach the profitability stage as soon as possible. We raised a seed round of ~$900K when we first started and for the past 6 years, we've been profitable, generating an average of $1.4M MRR.

Tell us about what you’ve been up to! Has the business been growing?

We’re working hard and keep pushing to make StoreYa bigger and better!
It includes daily improvements to our algorithm, testing different advertising methods, and working closely with our team at Google and Facebook to make sure we’re all aligned.

Our focus is SMBs and our passion is seeing their businesses grow, once they see a positive ROAS they upgrade to any ad budget they wish, that’s a big win for them and for us. We help our clients to provide for their families and there isn’t a better feeling than that.

We’ve been growing 150% YoY in the last 5 years.
We see the growth in traffic and sales from different eCom marketplaces, every few months we partner with a new eCommerce platform, the latest platforms we partnered with are Square and Neto.

Besides those partnerships we keep scaling our own advertising campaigns on Google and Facebook, we’ve also recently launched a TikTok channel and built a 40K+ community (TikTok is actually the no.1 domain in 2021 so putting efforts there is important).
SEO is an important play as well, we publish two posts per week and reach between 25K-50K readers a month.

Here are video testimonials;

What have been your biggest lessons learned in the last year?

When running a company there are many ups and downs and lessons to be learned.
In the past year, we put efforts into different partnerships and platform integrations that took a lot of time and resources from us and not all of them were worthy of it.

You’ll make mistakes along the way but if you keep a positive mindset and understand that it’s a marathon runner and not a sprint, you’ll get there at the end.

A good decision was to put a lot of time and effort into our PayPal partnership, it was a two years due diligence process that made us this year their exclusive advertising partner they recommend to the 20M businesses that use them.

What’s in the plans for the upcoming year, and the next 5 years?

Our goal for the next few years is to create a hub for online sellers and marketers to manage all of their PPC, SEO, and marketing activities in one place.
We will provide a store overview of their current status and the actions they need to take in order to drive more traffic and convert it into customers.

We will keep on developing apps that save time for our clients, our focus has always been to have our clients focus on their products and what they do best while we focus on their traffic, performance, and ROAS.

Have you read any good books in the last year?

In the past year, I’ve been listening to more podcasts than reading books. Between StoreYa and two babies, podcasts are easier to digest for me.

Here are a few of my favorite podcasts:
Pivot

  • The prof g pod
  • 20 minute leaders
  • How I built this

Advice for other entrepreneurs who might be struggling to grow their business?

Ideas come and go, validate them fast and keep pushing forward.

It took us 15 apps until we found our winning product. You’ll make mistakes along the way but if you keep a positive mindset and understand that it’s a marathon runner and not a sprint, you’ll get there at the end.

It's a rollercoaster, make sure your relationship with your partners is rock solid.

Be passionate about what you do, otherwise, you're wasting your time.

If your dreams don't scare you, they aren't big enough.

Are you looking to hire for certain positions right now?

A senior PPC campaign manager

StoreYa offers a suite of marketing and advertising apps that helps 400,000 SMBs from 186 countries to increase sales, leads, and social following. We're looking these days to add another Google Ads Account Manager to join our amazing team!

Join us at StoreYa.com.

Responsibilities:

  • Work directly with clients to meet the goals of their Google & Facebook ad campaigns, including Customer Success and Retention Calls
  • Set up new campaigns and scale up existing ones
  • Daily optimization and management of the accounts
  • Characterize recommendations for improving and automating our in-house technology supporting the Facebook ads setup and optimization

Requirements:

  • Native English speaker with strong written and verbal skills
  • 2-4 years of hands-on experience managing Google and Facebook ad campaigns in English is a must
  • Prior experience in customer service or account management is a must
  • Technical, analytical, detail-oriented, diligent, proactive, organized, accountable, and highly motivated team player
  • Experience with eCommerce Google & Facebook ads accounts is a must

Daily tasks include:

  • Manage campaigns in Google, Facebook, Bing, TikTok, Pinterest on behalf of our clients with specific performance-oriented targets
  • Help mapping structures that can be automated in media platforms across all channels
  • Communication & support with strategic clients
  • Explore additional performance-oriented channels for our clients

Our offices are located in Ramat-Hasharon and Berlin, but most of the week is WFH. If you meet all the requirements or you've done something that will blow our minds, please send us your CV to: [email protected]

Where can we go to learn more?

-  
Eyal, Founder of StoreYa
Pat Walls,  Founder of Starter Story
Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!

Want to start an ecommerce platform? Learn more ➜