Secret Update: How We Launch Two Annual Plans And Grew Revenue To $18K/Month

This is a follow up story for Secret. If you're interested in reading how they got started, published over 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hello! I’m Jean-Loup, cofounder of joinsecret.com. Secret is the #1 perks platform for entrepreneurs. We negotiated 150+ perks with the major SaaS tools out there (Notion, Stripe, AWS, Airtable, etc.) to empower entrepreneurs to save a lot of money when they get started and grow their business.

Secret is my 2nd entrepreneurial adventure. 5 years ago, I co-founded and sold a startup in the tech hiring space to Hired.com. Last month, Secret’s revenues hit $18,000+. We have a global curated community of 10,000+ founders, growing 1,000+ more founders per month.

Tell us about what you’ve been up to! Has the business been growing?

Our revenue model is a freemium built on two subscriptions plans:

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