Rumore Beauty

How I Launched The First Russian Beauty Store In The U.S

Maria Karr
Founder, Rumore Beauty
2
Founders
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Employees
Rumore Beauty
from New York, NY, USA
started February 2021
2
Founders
0
Employees
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My name is Maria Karr and I’m the founder of Rumore Beauty — the first Russian beauty store in the US. Before launching my own business, I was a beauty industry executive, spearheading PR, communications, and influencer marketing efforts for leading global beauty brands for the past 10 years.

I’m originally from Russia and I’ve been wondering if one day I would have an opportunity to bridge the gap between my American life and my Russian heritage. I created this opportunity through the idea of introducing skincare from my home country - which is rooted in our traditional botanical ingredients and homemade remedies - to fellow American beauty lovers. In just a few months since the launch, we’ve transformed the beauty routines of many people, giving them access to clean, natural skincare products from Russia that addressed their skin concerns and gave them the glowing, velvet-smooth, and healthy-looking skin they’ve been dreaming about.

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