Prodigi Kids Update: How We Used Customer Feedback To Expand Our Product Line

Karen Braveheart

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Published: January 24th, 2023

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Karen Braveheart

Founder, Prodigi Kids

$3.5K

revenue/mo

Founders

Employees

Prodigi Kids

prodigikids.com

from San Diego, California, USA

started April 2016

$3,500

revenue/mo

Founders

Employees

Discover what tools Karen recommends to grow your business!

Discover what books Karen recommends to grow your business!

Want more updates on Prodigi Kids? Check out these stories:

1. How I Raised $400K To Design An Innovative Baby Plate That Stays Put (2020) ➜

2. Prodigi Kids Update: How Our Customers Inspired Us To Launch New Products (2022) ➜

This is a follow up story for Prodigi Kids. If you're interested in reading how they got started, published almost 4 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hi. I’m Karen Braveheart, CEO, and Founder of Prodigi Kids. Prodigi Kids mission is to teach parents how to create neuro emotional moments that form the thoughts and feelings of self worth inside their child’s brain so they grow up with a positive sense of self fully capable of manifesting their dreams.

Every Prodigi Kids product has infused in its DNA features that create these neuro emotional moments between parents and their children. Our written content guides parents on how to create loving moments of positive self worth with every interaction with their child, even the most stressful ones.

Since our last feature, we intentionally engaged in strategic growth by expanding our loving moment's lines with apparel and jewelry products and expanding our customer base. We redid our website to ensure a better customer experience and launched a digital marketing campaign through social media channels.

Based upon our customer feedback, we expanded our loving moment product line by adding bibs, onesies, and mommy & me matching bracelet sets in gold and silver and hoodies so the entire family can twin. I’m also proud to announce here for the first time that I wrote an ebook on how to raise your kid with a positive self worth culminating in 5 years of neuroscience research and personal life experiences.

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I’m proud to announce here for the first time that I authored a book to help solve the global mental health crisis by radically changing the way we raise our kids. I created a new parenting paradigm based on self-worth which was the culmination of 5 years of neuroscience study and my own personal life experiences.

The Prodigi Kids’ Self Worth Parenting Paradigm ebook, downloadable for free from our website, provides cutting edge neuroscience research on the correlation between punishment, shame and a child's lack of happiness as an adult. Our current parenting model sets us up to reject ourselves and our dreams instead of developing self-worth- believing in ourselves, our dreams, and that we deserve a happy life. It’s completely backward. With 86% of Americans unhappy, the lowest point in fifty years, our country is in a major crisis.

The publication provides a comprehensive tool kit for parents in a 3-part series called ADI: Align, Develop, and Interact. These articles show parents how to develop positive self-worth neuro connections in their child’s brain from birth and give them the best start to a happy life. This methodology, developed from the wisdom acquired from my own life experiences and years of neuroscience study, was made to encourage parents to become passionate about raising their kids.

Align

The Align article shows parents the importance of being in the present moment because that’s how a child relates- on an emotional level. A child’s brain under the age of 5 does not have the capacity to process logic yet. They only understand things through emotional experience which is why aspects of communication like the tone of voice and eye contact are so important when connecting with your baby.

Develop

The Develop article uses the latest neuroscience research to explore how early emotional experiences are so powerful because the way your child’s brain develops in the first five years of life can make or break their entire adulthood. It teaches parents their critical role in building their child’s brain architecture and explains the neuroscience behind how self-worth is created in a young child’s brain and governs 95% of all adult behavior.

Interact

The Interact article discusses the evidence from decades of scientific investigation that proves no app or toy can replace a true emotional connection between a parent and their child.

In this high tech world we live in, we sometimes forget that the most powerful gift we can give our children is to connect in love, be fully present with them, and engage in back-and-forth interactions. It sounds simple; yet, these moments have the most critical impact on a baby’s brain development and overall health for life.

What have been your biggest challenges in the last year?

My biggest challenge this year was personal. I’ve been working 16-18 days for years, taking an invention idea and turning it into a business and raising my 3 kids. I wasn’t sleeping or taking proper care of my health and was hardly ever sick. It caught up with me this summer when I experienced some health issues that sidelined me from work for a few months. I’m doing great now and am grateful for the support in my life.

I realized that I was doing the work of 3 FT people. When I mentioned this to my brand manager, she said- “no Kar- you’ve been doing the work of 5 FT people”. That really hit home so I outsourced the inventory, supply chain, and operations to others. I enjoy these aspects, but my time is best spent as the visionary of Prodig Kids, and doing the work will make Prodigi Kids soar.`

What have been your biggest lessons learned in the last year?

The biggest lesson I learned this past year was to take care of myself first before anyone or anything else, as much as I love my children and Prodigi Kids.

If you really love what you do and have a solid business model and market demand, then keep going. That’s the secret to success.

What’s in the plans for the upcoming year, and the next 5 years?

I’ve successfully taken an invention idea and turned it into a business. The time has arrived to take the business and create a global impact.

What’s the best thing you read in the last year?

It’s not one thing, but collectively it’s the wisdom I gained from my own recent healing journey. Your gut health and your brain health are so important so take great care of them. This includes everything from how your thoughts create your reality, to eating a nutrient-dense diet and getting enough sleep. It’s also important to find the right people to help you, and when you do, listen to what they tell you.

Advice for other entrepreneurs who might be struggling to grow their business?

To never give up. If you really love what you do and have a solid business model and market demand, then keep going. That’s the secret to success. You will experience challenges along the way which grow you in so many ways. Just keep going and never give up. Oh and never take no for an answer. No to me simply means- next- keep walking and the right fit people and opportunities will always arrive.

Where can we go to learn more?

If you have any questions or comments, drop a comment below!

[1] nbc news-50 year study