Growing A Herbal Supplements Business To $40K/Month Without Ads [Update]

Published: July 24th, 2023
Maddie Miles
peace. love. horm...
from Austin, TX, USA
started July 2021
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Discover what books Maddie recommends to grow your business!
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Hello again! Remind us who you are and what business you started.

I'm Maddie Miles, the founder of Peace Love Hormones, a lifestyle brand focused on women's health. With my expertise as a board-certified integrative health practitioner and clinical herbalist, I lead a passionate team that offers free educational resources through our social media, podcast, and website. Our organic herbal remedies for both women and men are carefully formulated to support holistic well-being.

Despite being less than two years old, we've generated an impressive $40,000 in monthly revenue organically, without running ads. We foster a sense of community, prioritize customer relationships, and have exciting plans for expansion, including new product developments. Peace Love Hormones is more than a brand; it's a movement dedicated to empowering individuals on their health journeys.

Here’s the link to our original Starter Story interview!


Tell us about what you’ve been up to. Has the business been growing?

We have experienced consistent revenue growth month after month, and I'm pleased to share that this increase has occurred effortlessly. I am thrilled to announce that we have exciting projects underway that will significantly enhance the success of our business.

We are currently in the process of revamping our website to optimize conversion rates and improve our search engine optimization (SEO). Additionally, we will be collaborating with specialists in email and text marketing, affiliate marketing, Google ads, and SEO. These initiatives are areas that I have yet to explore myself, and I am eager to leverage their expertise.

Since our last conversation, our product offerings have expanded. From initially having one organic herbal supplement, we now have three available, with two more currently in development. Furthermore, we recently launched limited edition apparel, which was met with great enthusiasm from our community.

Maintaining transparency and authenticity with our followers is of utmost importance to us. We consistently keep them engaged by providing updates on new products, formulations, podcast topics, content creation, and more. Our community truly feels like a family, and fostering this connection is a core aspect of our brand philosophy.

Achieving success is not solely about grinding nonstop, but also about finding harmony between work and personal life, nurturing both aspects to thrive holistically.


What have been your biggest challenges in the last year?

Since our previous conversation, I have encountered a significant personal challenge: fear. Over the past year, as we expanded our team and brought new people on board, I noticed that fear started to manifest itself more prominently in my mindset. As someone accustomed to handling everything myself, relinquishing control was a daunting task.

It required me to confront my fears and embrace the idea that the success of the business is directly proportional to the efforts I invest in it. This realization has been both exhilarating and nerve-wracking.

One of the most profound lessons I've learned is the importance of taking risks and betting on myself and my business. Making that leap of faith and wholeheartedly believing in our potential can evoke a mix of excitement and anxiety. It requires a strong belief in our capabilities, combined with a willingness to step outside our comfort zone.

Recognizing that success is closely tied to the risks we take has been a transformative realization, urging me to confront my fears head-on and push the boundaries of what I thought was possible.

While the journey may be challenging, the rewards that come from betting on oneself and the business are immeasurable. It is through these experiences that we grow, evolve, and discover new heights of achievement. Embracing fear as a catalyst for personal and professional growth has become a guiding principle, empowering me to navigate the uncertain terrain of entrepreneurship with resilience and determination.


What have been your biggest lessons learned in the last year?

This year has been a transformative journey as a business owner, and I have gleaned valuable lessons along the way. One of the most significant lessons I have learned is the importance of trusting the process. Building a successful business takes time and perseverance.

It's easy to become impatient and doubt the progress being made, but I have realized that staying committed to the journey and having faith in the process is crucial. By focusing on consistent effort and continuous improvement, I have witnessed the power of patience and seen how it leads to meaningful growth and achievements.

Another important lesson I have embraced is the value of partnering with experts in various fields, particularly in marketing. Recognizing that I can't do everything myself and that there are professionals who excel in specific areas has been a game-changer.

Collaborating with marketing specialists has allowed me to tap into their expertise, gaining valuable insights and strategies to effectively promote and expand my business. It has opened up new avenues for growth and enhanced our marketing efforts, enabling us to reach a wider audience and make a greater impact.

While building a business, it is easy to get consumed by work and neglect the importance of balance. This year, I have learned the significance of encompassing a healthy equilibrium between work and play. Prioritizing self-care and taking time to recharge and rejuvenate has had a profound impact on my overall well-being and productivity.

It has enabled me to approach my work with renewed energy and creativity, ultimately leading to better outcomes. I now understand that achieving success is not solely about grinding nonstop, but also about finding harmony between work and personal life, nurturing both aspects to thrive holistically.

In summary, the lessons I have learned this year as a business owner are rooted in trusting the process, partnering with experts, and embracing balance. These lessons have shaped my mindset, guiding me to stay committed, seek help when needed, and prioritize self-care. As I continue on my entrepreneurial journey, I am confident that these insights will serve as a strong foundation for continued growth and success.

What’s in the plans for the upcoming year, and the next 5 years?

Looking ahead, my future plans for the business are centered around expanding and diversifying our herbal product line to address the common health concerns and struggles faced by women and men. Building upon our current offerings, I am committed to conducting extensive research and development to create innovative, effective, and natural remedies that promote holistic well-being.

By continuously identifying and addressing the evolving needs of our customers, we aim to provide comprehensive support for various health issues and establish ourselves as a trusted resource in the field of integrative health.

In addition to product growth, I am focused on expanding the reach and impact of our podcast. By delivering valuable content, engaging discussions, and expert interviews, I aim to grow our podcast listenership and build a thriving community of individuals seeking knowledge and inspiration for their health journeys. Through this platform, we can share valuable insights, foster connections, and empower more people to take control of their well-being.

Ultimately, my long-term vision involves expanding into international distribution, allowing us to reach and serve individuals across the globe. By making our organic herbal remedies and educational resources accessible to a wider audience, we can make a meaningful difference in the lives of people from diverse backgrounds and cultures.

This expansion will not only help us fulfill our mission on a global scale but also enable us to continue doing what I love and excel at – conducting research and development to create innovative solutions for optimal health.

What’s the best thing you read in the last year?

Atomic Habits by James Clear. This insightful book explores the power of small habits and incremental changes in transforming our lives. Clear provides practical strategies for building and breaking habits, emphasizing the importance of consistency and deliberate action. It has profoundly influenced my approach to personal development and has been instrumental in implementing positive changes in both my personal life and business endeavors.

Another remarkable book I recommend is "Becoming Supernatural" by Dr. Joe Dispenza. This book delves into the connection between mind and body, exploring the potential for healing and transformation through the power of thought and intention. Dr. Dispenza's insights and scientific explanations offer a fascinating perspective on how our thoughts and beliefs shape our reality. This book has inspired me to cultivate a deeper understanding of the mind-body connection and explore the limitless possibilities that lie within us.

In the realm of business building, ‘The Lean Startup’ by Eric Ries is a must-read. This book introduces the concept of a lean and agile approach to entrepreneurship, emphasizing the importance of continuous experimentation, rapid iteration, and customer feedback. Ries provides practical frameworks and strategies for building successful businesses in an uncertain and rapidly changing market. It has been instrumental in shaping my mindset and approach to business growth, emphasizing the importance of staying adaptable, customer-centric, and resilient.

These books have been transformative in their respective domains, offering valuable insights and practical guidance for healthy, conscious living and building a successful business. I highly recommend them to anyone seeking personal growth, professional development, and a deeper understanding of the power of habits, conscious living, and entrepreneurial endeavors.

Advice for other entrepreneurs who might be struggling to grow their business?

To all future entrepreneurs embarking on the exhilarating journey of building their businesses, I would like to offer some valuable tips and guidance. As a female herbalist and owner of an herbal and natural health brand, I have learned a few lessons along the way that I believe can inspire and support you on your entrepreneurial path.

First and foremost, follow your passion and stay true to your purpose. Find a niche that aligns with your values and interests, and build your business around it. By immersing yourself in a field that you are truly passionate about, you will not only find joy in your work but also have the motivation and dedication to overcome challenges and persevere.

Next, surround yourself with a supportive network of mentors, peers, and industry experts. Seek guidance from experienced individuals who have walked a similar path, as their insights can prove invaluable. Additionally, connect with like-minded entrepreneurs who can offer support, collaboration, and inspiration. Building relationships within your industry can open doors to partnerships, knowledge sharing, and collective growth.

As you embark on your entrepreneurial journey, remember to embrace the power of continuous learning and adaptability. Be open to new ideas, feedback, and market trends. Stay curious and constantly seek ways to expand your knowledge and skills. Flexibility and adaptability will allow you to pivot, iterate, and refine your business strategies as needed.

On the flip side, it is equally important to avoid common pitfalls. Don't let fear paralyze you or prevent you from taking calculated risks. Embrace challenges as opportunities for growth and learning. At the same time, avoid spreading yourself too thin by trying to do everything yourself. Delegate tasks and seek help when needed. Building a team of talented individuals who share your vision and values will enable you to focus on your areas of expertise and drive the business forward.

Lastly, don't forget to prioritize self-care and maintain a healthy work-life balance. Entrepreneurship can be demanding, but remember that your well-being is essential for long-term success. Make time for rest, relaxation, and activities that rejuvenate your mind and body. Nurturing your health and well-being will not only benefit you personally but also ensure that you can lead your business with clarity, creativity, and vitality.

Are you looking to hire for certain positions right now?

I am always open-minded and open-hearted when it comes to expanding our team. Finding individuals who are in full alignment with our brand mission and can contribute their skills to support the growth of the brand is of utmost importance to me.

As we continue to grow and pursue our vision of empowering individuals through herbal and natural health solutions, I am excited about the possibility of welcoming new team members who share our passion and can contribute their expertise to further enhance our brand's impact.

My contact email is: [email protected]

Where can we go to learn more?

  • Website
  • @ themaddiemiles
  • Instagram
  • Podcast on Spotify & Apple: Peace Love Hormones by Maddie Miles