This is a follow up story for Pack Up + Go. If you're interested in reading how they got started, published over 4 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hello again! My name is Lillian Rafson, and I’m the founder + CEO of Pack Up + Go. We’re a travel brand that specializes in Surprise Vacations. In case you’re unfamiliar with surprise travel, we plan curated getaways around the United States. The catch is that our travelers don’t discover their destination until the day they depart!

We launched in January 2016 and have sent over 25,000 travelers to 300+ destinations around the country. Our goal is to help Americans experience the country in a new way by exploring destinations they wouldn’t think to visit on their own - all with a sense of spontaneity, ease, and excitement!

We’re a bootstrapped business, and I launched the brand on Squarespace. At first, it was just me planning the trips, doing all the research for our curated recommendations, and offering 24/7 in-house traveler support.

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