Amrit Heer
On Starting A Modern Motherhood Blog
product
She Wears Love
from New Westminster
started March 2018
1
Founders
1
Employees
5.49M
alexa rank
market size
$11B
avg revenue (monthly)
$3.88K
starting costs
$27K
gross margin
80%
time to build
4 months
growth channels
Email marketing
business model
Media Business & Subscriptions
best tools
WordPress, Pinterest, ConvertKit
time investment
Full time
pros & cons
24 Pros & Cons
tips
10 Tips
Discover what tools Amrit reccommends to grow your business!
social media
other
Discover what books Amrit reccommends to grow your business!
Start A Mom Blog

Hi, My name is Amrit and I write the blog She Wears Love. My blog is all about Modern Motherhood. I write about the ups, downs, and everything in between. I find that people relate to raw truth and I wanted to create a safe space where you could grab your morning coffee, read my blog, and feel understood. I pride myself on being super authentic and genuine and hope my readers can feel that.

Being a Mother in our generation comes with a lot of pressure from society to do it all. Whether you are a stay-at-home Mom or a full-time working Mom, there is this pressure to “do it all” and more which can become overwhelming. I am here to show you that although Motherhood is the most special journey you will go on, finding yourself and following your dreams can also be done!

on-starting-a-modern-motherhood-blog

What's your backstory and how did you get into entrepreneurship?

I am a Mom of three beautiful children. (Madison, Ethan, and Liam). My firstborn Madison was stillborn and that is part of the reason that I started my blog. I wanted an outlet to be able to share grief, loss, Motherhood, and everything that comes with that. Losing my daughter was the hardest thing that I had to go through and still is. It taught me resilience, patience, and how to live a life of gratitude. No one prepares you for tragedy and it’s only something you read about. I never once thought that I would experience this kind of heartache and loss. I felt at the time, I was never going to be able to get through the initial heart-wrenching pain. It took me a few years to realize that I needed to accept that this was my new normal and I needed to figure out how to live in it. It was a super difficult time and I learned a lot through it.

One year later, I gave birth to my son Ethan who is 4.5 years old now. He gave me my first experiences as a Mother and I learned again how strong I was. Raising my secondborn while grieving my firstborn was difficult yet also full of joy.

When Ethan was almost 2, I had this idea of starting a blog. I thought about it tons but I was always in my head and felt that so many people did it so I would be a small fish in a big sea. I finally ripped off the bandaid and told myself that it was more for myself and no one else.

I am a Mother, a consultant in Leadership Development, and also a high fashion model and my pre-motherhood days consisted of traveling for modeling, numerous shoots, and fashion shows and campaigns. I knew that I wanted a creative outlet where I could share my fashion, beauty, and real Motherhood. One of the biggest highlights for me was walking in New York Fashion Week and I had made a personal goal for myself to be able to do this. When I was booked for a show, it felt like all my hard work paid off. Being South Asian, my opportunities were limited. I look back and I’m proud that I was able to follow my dreams in a time where being a person of color in the modeling industry wasn’t something that was really accepted.

Take us through your entrepreneurial journey. How did you go from day 1 to today?

I have had my blog for 3 years this month! When I first started, I was intimated as there are so many bloggers out there but I knew it wasn’t for anyone else but me. I wanted to write, have people relate and most of all do something fun! Losing my daughter taught me that life is short and I should do what makes me happy and that’s what I am trying to do.

Starting my blog was not easy. I wanted to do it all myself even though my husband could have easily created my website for me, I wanted to learn all on my own. I feel confident knowing that this is something I created all on my own. It was definitely hard to figure out all of the backend stuff but I am so glad that I did it on my own! I feel so proud knowing that I taught myself as this is something that is just mine. As a mother, I feel that we are always in service of others whether it is our kids, our spouses, work, or family. It’s been so refreshing to only do this for myself!

3 years into blogging and I finally feel comfortable with sharing what feels right to me and not what social media expects us to. Sure my images are curated but they show real life. I have been fortunate enough to work with some amazing brands but I also hustled hard to get here. I spent hours trying to figure out media kits, rates, tips, etc and I feel like my hard work is paying off! I have worked with smaller brands when I started for exchange for exposure but in the last 1.5 years, I have only worked on paid collaborations unless an exchange worked to my benefit as well. I have worked with brands like Loreal, Porsche, Disney, Motorola, Lancome, Fairmont Hotels, Marriott Hotels, etc. I am not a Blogger with a following of millions. I am a microblogger with around 22k and I’ve learned how to work with some bigger brands and be fairly compensated for it.

How are you doing today and what does the future look like?

She Wears Love started as a hobby and has turned into a little side hustle. The intent was never to make money. It’s been a bonus and that has been nice as it validates that your hard work is paying off!

It takes hard work and nothing is given out for free but if you can put in the work, you will see the benefits!

I have had to struggle to find a balance with how much time I spend on social media and after a few years, I think I finally have it figured out. Social media can be a beast and you can become consumed by it so it's good to set boundaries and know when it’s time for a break. In the past, I have definitely felt overwhelmed but I had to step back and figure out what I really started this journey for which is to share my life, stay authentic and stay true to who I am.

In the next two years, I am hoping to create more partnerships that are more aligned to my brand and build more of an online presence that showcases real modern motherhood.

Through starting the business, have you learned anything particularly helpful or advantageous?

Taking courses, learning from others, being humble, and staying authentic. These 3 things really helped me. I am constantly researching online for new trends for social media. I have created some deep-rooted relationships with other Women on social media and it’s been nice to have a support system especially when you feel overwhelmed. Authenticity is something that I strive for. I do not take on any work that does not align with my values. It took me a while to learn how to say no to things that didn’t work for me and with that came confidence and learning which has been so nice.

One thing I learned early on is that you cannot please everyone so it’s best to write and post what makes you the happiest. This way you can look back and be proud of what you have created. When I first started, I didn’t realize how much of a beast social media could be. There were times I let it stress me out but I’ve come to realize that it is just a platform and I now have fun with it!

Being humble and accepting that you don’t have it all figured out will help you in the long run. I realized that building deep-rooted relationships with others who are doing similar work as me was so essential. Creating a strong group around me who cheers for my wins has been beautiful.

What platform/tools do you use for your business?

My favorite apps to use for social media are:

Snapseed - I use this app to brighten my photos and it’s so great

Lightroom - I use this app to also change tone and brightness.

Preview - this all lets me plan my content which is so essential if you are starting a blog

What have been the most influential books, podcasts, or other resources?

I have been so into Clubhouse lately. I find that everyone is so genuine and forthcoming with tips and advice on how to grow your business so that has been super helpful. I started a Vancouver Bloggers and creators chat on Clubhouse which I am super excited about! It’s all about helping new bloggers (and established) on tips to succeed. I am the host and every week I invite guest speakers to come and chat about different subjects on how to succeed in the blogging world. It’s been nice to be able to give back.

Giving back has always been important to me and having a platform means that I have influence. I told myself that if I was ever to have a following, I would share important issues and I am proud to be able to do that.

Advice for other entrepreneurs who want to get started or are just starting?

Stay dedicated and diligent if this is your dream! It takes hard work and nothing is given out for free but if you can put in the work, you will see the benefits! Stay authentic to who you are and be genuine in your relationships. People want to be able to relate to you and if you are not able to showcase the real you, they will pick up on that.

It can also be very intimidating to start from scratch especially when it feels like so many people are doing the same thing. You can totally do this. You need to figure out what your niche is, why you want to share and what makes you unique.

If anything, life has taught me that it will go on regardless of tragedy. It is up to you whether or not you want to take what you have and make the most of it or let it define you.

I am more than happy to have you email me if you need any sort of advice on how to start. I may not know it all but I am happy to share what I do know!

Where can we go to learn more?

-  
Amrit Heer,   Founder of She Wears Love

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