Business Idea

Start A Mom Blog

About

Starting a mom blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell mom blog, or selling mom blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a mom blog ➜

Key stats

market size
$11B
revenue (monthly)
$3.88K
starting costs
$27K
gross margin
80%
time to build
4 months
growth
Email marketing
business model
Advertising
time investment
Side project

About

Starting a mom blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell mom blog, or selling mom blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a mom blog ➜

Key stats

market size
$11B
revenue (monthly)
$3.88K
starting costs
$27K
gross margin
80%

 

time to build
4 months
growth
Email marketing
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Training & Education Expenses $0 $1,000
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $1,950
Other Expenses $0 $800
Total Startup Costs $7,466 $46,811

Successful Businesses

Business URL Rank
Motherly mother.ly #22,731
Blogspot Blog Search searchblogspot.com #82,373
Motherhood Maternity motherhood.com #88,509
Motherhood Through My Eyes motherhoodthroughmyeyes.com #97,487
City Mom Collective momcollective.com #116,918
Redefining Mom redefiningmom.com #129,889
OBSESSED BY PORTIA obsessedbyportia.com #154,639
MOTHER mothermag.com #159,633
Mommy On Purpose mommyonpurpose.com #164,802
Jennifer Chronicles jenx67.com #168,782
Adventurous Kate adventurouskate.com #176,730

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a mom blog costs significantly less money than most businesses, ranging anywhere from 7,466 to 46,811.
Rewarding work Starting a mom blog can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A mom blog gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your mom blog, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your mom blog in order to stay relevant for your audience and for those searching on google.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a mom blog, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a mom blog, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.