Start A Mom Blog - Business Ideas

Updated: September 15th, 2022
Start A Mom Blog

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Parenting may be an overwhelming journey. Mothers result to the internet to read stories from other moms.

Reading mom’s blogs makes parenting feel less alone a long way. Whether you are a stay-at-home mom or passionate about parenting, you can consider starting a mommy blog.

You can make money through affiliate links or by selling your merchandise on the blog. To increase traffic to your blog, include resourceful and encouraging content.

Starting a mom blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell mom blog, or selling mom blog online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$4K
starting costs
$20.6K
gross margin
80%
time to build
120 days
growth
Advertising on social media
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Training & Education Expenses

$0

$1,000

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$1,950

Total Startup Costs

$6,136

$41,011

Successful Businesses

Business URL Rank

Motherly

mother.ly

22,731

Blogspot Blog Search

searchblogspot.com

82,373

Motherhood Maternity

motherhood.com

88,509

Motherhood Through My Eyes

motherhoodthroughmyeyes.com

97,487

City Mom Collective

momcollective.com

116,918

Redefining Mom

redefiningmom.com

129,889

OBSESSED BY PORTIA

obsessedbyportia.com

154,639

MOTHER

mothermag.com

159,633

Mommy On Purpose

mommyonpurpose.com

164,802

Jennifer Chronicles

jenx67.com

168,782

Adventurous Kate

adventurouskate.com

176,730

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a mom blog costs significantly less money than most businesses, ranging anywhere from 62 to 41,011.

Rewarding work

Starting a mom blog can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A mom blog gives people a reason to visit your website and to keep coming back to you!

Cons Description

Crowded Space

Competition is high when it comes to your mom blog, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Constant maintenance of publication

You may find yourself constantly needing to update your mom blog in order to stay relevant for your audience and for those searching on google.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Time commitment

With starting a mom blog, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Difficult to build trust with your customer

With starting a mom blog, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜