Business Idea

Start A Mom Blog

About

Starting a mom blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell mom blog, or selling mom blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a mom blog ➜

Key stats

market size
$11B
revenue (monthly)
$3.88K
starting costs
$27K
gross margin
80%
time to build
4 months
growth
Email marketing
business model
Media Business & Subscriptions
time investment
Full time

About

Starting a mom blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell mom blog, or selling mom blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a mom blog ➜

Key stats

market size
$11B
revenue (monthly)
$3.88K
starting costs
$27K
gross margin
80%

 

time to build
4 months
growth
Email marketing
business model
Media Business & Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Training & Education Expenses $0 $1,000
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $1,950
Other Expenses $0 $800
Total Startup Costs $6,517 $47,444

Successful Businesses

Business URL Rank
Motherly mother.ly #22,731
Blogspot Blog Search searchblogspot.com #82,373
Motherhood Maternity motherhood.com #88,509
Motherhood Through My Eyes motherhoodthroughmyeyes.com #97,487
Grass Valley Homepage grassvalley.com #106,557
Indianapolis Moms indianapolis.momcollective.com #113,752
City Mom Collective momcollective.com #116,918
Redefining Mom redefiningmom.com #129,889
The Arora Report thearorareport.com #147,665
OBSESSED BY PORTIA obsessedbyportia.com #154,639
MOTHER mothermag.com #159,633

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a mom blog costs significantly less money than most businesses, ranging anywhere from 6,517 to 47,444.
Rewarding work Starting a mom blog can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A mom blog gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your mom blog, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your mom blog in order to stay relevant for your audience and for those searching on google.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a mom blog, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a mom blog, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a mom blog is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to mom blog.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Outsourcing

    If you can afford to hire someone to help support your mom blog, outsourcing is a great way to save you time and energy. Most importantly, outsourcing can help you focus on the core growth of your business, versus spending your time on day to day tasks that other people can do just as well!

    If you do plan to outsource your work, it's important to be hyper-familiar with the actual work involved.