On Starting A Leading SaaS-Based Event Marketing Automation Company

Joe Davy
Founder, Banzai
2
Founders
103
Employees
Banzai
from Seattle, WA, USA
started January 2016
2
Founders
103
Employees
market size
$211B
avg revenue (monthly)
$185K
starting costs
$11.7K
gross margin
93%
time to build
210 days
growth channels
Word of mouth
business model
subscription
best tools
Salesforce, Slack, Twitter
time investment
Full time
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social media
productivity
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My name is Joe Davy. I am the founder and CEO of Banzai, the leading SaaS-based event marketing automation company. Our software helps companies host and promote delightful webinars and in-person events. We have about 3,000 customers who range from small businesses to Fortune 100 companies and even a few unicorns.

We launched Banzai in 2016. When the pandemic hit in 2020, our sales pipeline went to zero in a week. We took some risks and worked hard. Our team refocused 100% on virtual events and webinars. In the last year, we doubled in size, acquired two companies, and we landed $15 million in new funding.

on-starting-a-leading-saas-based-event-marketing-automation-company

What's your backstory and how did you get into entrepreneurship?

I was raised in a small university town in North Carolina. Both of my parents were English professors. I used to interrupt my dad’s class to get candy money after school. The university was very...

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