Bumblebee Linens

On Starting A 7-Figure Ecommerce Store Selling Handkerchiefs And Linens

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Steve Chou

Founder, Bumblebee Linens

Founders

Employees

Bumblebee Linens

bumblebeelinens.com

from Santa Clara, CA, USA

started March 2007

Founders

Employees

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Discover what books Steve recommends to grow your business!

Influence: The Psychology of Persuasion, Revised Edition Robert B. Cialdini

Want more updates on Bumblebee Linens? Check out these stories:

My name is Steve Chou and I started an eCommerce store selling handkerchiefs and linens with my wife Jennifer in 2007.

Our flagship products are custom handkerchiefs, napkins, and towels which we personalize and sell for weddings, baptisms, birthdays, basically any special occasion.

Because hankies are so niche, we are the most complete player in the market and carry the largest variety of handkerchiefs on the Internet. We do all of our personalization in-house in the US and we can turn around custom embroidered merchandise within a day.

Even though the handkerchief market is relatively small, we’ve managed to carve out a 7 figure business selling handkerchiefs and linens online.

on-starting-a-7-figure-ecommerce-store-selling-handkerchiefs-and-linens

What's your backstory and how did you come up with the idea?

My wife and I started our business back in 2007 and I remember that year very clearly because we were both stuck in a rut.

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