WebEngage

On Creating A Marketing Automation Platform With 100% Growth YoY

Avlesh Singh
Founder, WebEngage
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WebEngage
from Mumbai, Maharashtra, India
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I am Avlesh Singh, CEO, and co-founder of WebEngage. I have been running WebEngage since 2011 with Ankit Ureja, CTO and co-founder of WebEngage. We are on a mission to solve the leaky bucket problem for mid-segment enterprises and empower them with an airtight customer engagement plan.

WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across ten communication channels.

WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The critical clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, Make my Trip, Zivame, First-Cry, and many more. The three parts of the product include:

Customer Data Platform: A CDP acts as a singular storefront for data collected from multiple sources(CRM, legacy marketing...

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