Nigeria Based Referbox hits 52 on Waitlist. Student Founder Launching Paywall One Month Targeting $1k MRR

Updated: November 19th, 2023

At Starter Story, we find and catalogue business case studies from all over the internet, for you! This case study was not conducted by Starter Story, but it has been verified by our team. You can check out the full story here.


Damilare Ololade founded ReferBox, a referral marketing tool for Africans. ReferBox is a software designed to help with referral marketing in Africa.

Damilare Ololade, a front-end developer, studied computer science at Lagos State University. He is passionate about solving problems and helping others.

Damilare is an entrepreneur and developer. He bootstrapped the startup alongside two co-founders. Damilare Ololade does front-end development, while the two co-founders focused on back-end development.

Marketing Strategies of ReferBox

  • Referral marketing is their primary strategy to attract new customers.
  • ReferBox provides incentives such as discounts or rewards for customers who make successful referrals.
  • The company also uses social media platforms to promote its brand and attract new customers.
  • ReferBox utilizes email marketing campaigns to reach potential customers and inform them about the product.
  • ReferBox also provides a free trial to allow potential customers to test the platform and decide whether to subscribe.
  • ReferBox also uses SEO and PPC to increase search engine visibility and drive more website traffic.

article