LVLY

How This Flowers And Gifts Brand Became A $27M/Year Business

Hannah Spilva
Founder, LVLY
2
Founders
21
Employees
LVLY
from Moorabbin VIC, Australia
started December 2015
2
Founders
21
Employees
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We’re an online flower and gift delivery service that provides same-day delivery 7 days a week across Melbourne, Sydney, Brisbane, and Adelaide, plus next-day delivery Australia-wide.

Ultimately, we exist to make people’s day. LVLY is all about spreading a bit more joy in the world and helping keep loved ones connected in moments of love, support, and celebration. We have a strong social and environmental conscience and we’re led by three core business principles - LVLY to people, LVLY to Australia, and LVLY to our planet.

Our flagship product is flowers. But in particular, flowers delivered FAST. We’ve seen strong growth in our gifting range, but the core of our business remains flower at this stage. We’ve innovated our packaging and personalization options and increasingly, we’re seeing more customers opt for personalized and customized flower and gift bundles.

Our key purpose is to spread joy. We do this by fixing forgotten birthdays, helping celebrate happy moments, sending last-minute thank you's, and making people’s day.

In May 2022, LVLY was acquired by Southeast Asia-based Limitless Technology. Together, the combined entities will form one of APAC’s leading online flower retailers. Limitless Technology has a growing portfolio of purpose-led direct-to-consumer brands across...

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