I Turned My Retail Business Into A Successful Instagram Consulting Business
This is a follow up story for Charleston Weekender. If you're interested in reading how they got started, published almost 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I’m Liz Martin, the founder of Charleston Weekender lifestyle brand and blog and co-founder of Cannonborough Collective retail shop. We are now living in the time of the pandemic pivot for many entrepreneurs! After 4 great years in business with a gift and balloon shop, I made the tough decision to close vs. assuming any debt in April 2021. I began Charleston Weekender with a line of gifts and travel accessories like Turkish towels and weekender bags. I also partnered with both local and national brands to promote them on my Instagram.
Our shop, my line, and my social media marketing were very successful in my first 3-4 years of business, but then 2020 hit. Puzzles kept me afloat for a minute there; I sold over 250 in just a couple of months! My business partner also decided to leave me high and dry last summer, right in the middle of the pandemic AND my divorce. Yikes. I tried to keep my business afloat, but it helped me realize it just wasn’t my passion. I didn’t get the second PPP loan but had the chance to get out of my 2-year shop lease without penalty, so I...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
