Scaling From Crowdfunding Success To A $3M/Year Zero Waste Brand
This is a follow up story for LastObject. If you're interested in reading how they got started, published over 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I am Isabel, co-founder and designer of LastObject. We have created a company that is dedicated to creating reusable alternatives to single-use items. Our flagship product is our first product LastSwab - a reusable cotton swab.
Our customers are quite widespread, they are based in urban/suburban areas in the ages between 25-45. They care about the environment and believe in making a difference with their own habits.
We have now eliminated the need for 2.3 billion single-use items across, cotton swabs, cotton rounds and tissues. We have signed with our first outside investors so we can rocket fire this ship.
If we have to really make a difference we need to build a brand that people know and will search for.
Tell us about what you’ve been up to! Has the business been growing?
From the last time we spoke, which was a year ago, we have amped up the team quite a bit. We are now 9 in the core team of superstars in their fields and around 40 employees half or full time around the world. We have...