How We Built A Baby Gear Rental Marketplace While Still In School
Hi guys! Natalie and Alli are here. We’re the founders of JoyLet - a marketplace for monthly baby gear and toddler toy rentals. Parents can use and swap gear and toys as their babies grow from birth to kindergarten. We started the company in 2021 while we were in business school, to help parents gain flexibility while saving time, money, space, waste, and stress.
If you’re already a parent, I’m sure you’ll immediately get the problem that we’re solving. But if not, here’s the lowdown. The process of acquiring baby gear and toys is expensive, overwhelming, inefficient, and wasteful. Parents are wasting their precious time and many thousands of dollars for gear and toys that kids quickly grow out of or never even use.
Then, getting rid of this stuff is a pain, and a majority of items can’t be donated. Plus, our generation (Millennials and Gen Z parents) are dealing with a lot of anxiety and overwhelm in making sure babies have the right developmental gear as they move to new stages every 3 to 6 months.
Parents can rent one or more items to add to their existing gear at home or rent for travel or seasonal use. Alternatively, they can subscribe to a stage-based or activity-based bundle. Most...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
