AlertForce

I Built A Health & Safety Training Business That Makes 1.8M/Year [From Australia]

December 1st, 2021
Alert Force
Founder, AlertForce
$650K
revenue/mo
1
Founders
10
Employees
AlertForce
from Sydney
started October 2006
$650,000
revenue/mo
1
Founders
10
Employees
market size
$6.6B
starting costs
$18K
gross margin
90%
time to build
270 days
growth channels
SEO
business model
content-library
best tools
WordPress, ActiveCampaign, Istockphoto
time investment
Full time
pros & cons
40 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
blog
stock images
Discover what books Alert recommends to grow your business!
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Hello! Who are you and what business did you start?

Hi, I’m Brendan Torazzi, the CEO of AlertForce. We are a health and safety compliance training business out of Sydney that delivers face to face and online training throughout Australia (and a little overseas also)

The main training we deliver tends to be license based meaning that they are permits for working. Things like Asbestos Removal, Traffic Control, Confined Space, Working at Heights, etc.

The business started in 2006 as something entirely different. I worked in the business on a day-to-day level until the end of 2016 when I started following some other business interests (more on that later). Training works in cycles depending on where the legislation falls and what the competitors are up to.

The peak was 2014-2016 where we were turning over almost $5 million per annum. Whilst we are not at that level now, the business is still highly profitable and my combined business interests mean that I’m making more profit overall than what I was back then. The other bonus of course is that I have my freedom - rich in time which is real...

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