Treendly

I Bootstrapped A $12K Trend-Spotting Tool [From Estonia]

January 2nd, 2022

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Mike Rubini

Founder, Treendly

$1K

revenue/mo

Founders

Employees

Treendly

treendly.com

from Tallinn, Estonia

started January 2019

$1,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

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Salesbolt Lite

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Discover what books Mike recommends to grow your business!

Profit First: Transform Your Business from a Cash-Eating ... Mike Michalowicz

📗

Designing Your Life: How To Build A Well-Lived, Joyful Life

Want more updates on Treendly? Check out these stories:

Hello! Who are you and what business did you start?

Hey, I’m Mike from Italy. I run 9 SaaS (software-as-a-service) products currently, one of which is Treendly, where we discover rising trends you haven’t heard of. Overall my business is doing ~$8k/m, of which Treendly does around $1k/m.

I run my SaaS products with no team, no investments of any kind, and even no CS degree. In fact, my background is in music. Jazz, in particular.

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It can seem like you need two or three lives to run so many products in parallel, and while it does require a lot of time, I let my products compete for my attention. Usually, the ones that make more revenue get more attention from me.

I also have a personal dashboard that I built when I meticulously track how I spend my time. Usually, I don't like to spend more than 30% of my day working.

Secondly, you need to decide what to bring with you and what to leave behind. I focus on my strength, which is data collection, and I focus on going to market as fast as possible. So, I don't care about writing tests for my code, I don't care...

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