How Our Analytics Tool Grew From $4K to $38K MRR

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Marko Saric

Founder, Plausible Analytics

$100K

revenue/mo

Founders

Employees

Plausible Analytics

plausible.io

from

started January 2019

$100,000

revenue/mo

Founders

Employees

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Want more updates on Plausible Analytics? Check out these stories:

1. How Our Privacy Friendly Web Analytics Tool Reached $4K/Month Without Paid Ads (2020) ➜

This is a follow up story for Plausible Analytics. If you're interested in reading how they got started, published almost 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hello! I’m Marko Saric, co-founder of Plausible Analytics. Plausible Analytics is a simple, open-source, lightweight (< 1 KB), and privacy-friendly alternative to Google Analytics.

Plausible is now trusted by 4,500+ paying subscribers to deliver their website and business insights and we’re at $38k MRR. It’s still only the two of us as full-time members, still fully open source, and still not using any paid advertising to promote ourselves.

Here’s our MRR chart to date as taken from our payment processor Paddle:

Tell us about what you’ve been up to! Has the business been growing?

Since we last spoke in September 2020, we have grown from $4k MRR to $38,865 MRR at the time of writing (September 28th, 2021). It’s been an insane year for us. When you invited me to do this follow-up, I had...

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