This is a follow up story for DistantJob. If you're interested in reading how they got started, published almost 2 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hello, I'm Sharon Koifman, the president of DistantJob, a remote recruitment agency that specializes in helping companies hire remote employees.
We go all over the world to find exceptional talent who are excited about remote work, are career-driven, and look to integrate as part of clients' processes and culture.
Tell us about what you’ve been up to! Has the business been growing?
The business has grown by 30%, but I can't take full credit, considering that Covid suddenly made remote not such a taboo anymore. Our biggest investment is to make sure the product is good or even better. We invested heavily in making sure that the recruitment team is more well rounded and diverse across country and culture, and made that the HR component of our service is exceptional. This keeps bringing the same clients back, and we are even getting tons of word of mouth.
Your business is only as good as your people, and suddenly you are faced with the chance to find better people who are more motivated and productive. Don't skip this opportunity!
The growth came organically, but that means that our SEO team has done a fantastic job, writing tons of amazing content, and we are pushing into Vlogging.
These past months' biggest marketing and personal initiative is that I wrote a book about all my experience as a remote manager and employee for the past 20 years. It's probably one of the only management books written in a fun way, and I'm excited for people to read it.
What have been your biggest lessons learned in the last year?
I have started to understand the power of small gestures. For the longest time I have understood, there is something so powerful about keeping your employees happy.
Happy employees enjoy their job. People that enjoy their job are more motivated, which equates to more production. I see it more and more, every month and every year that I’m in business. It’s not some kumbaya thing; it’s really powerful how these days, I can focus on writing a book and build new biz dev and branding strategies. But I didn't appreciate how powerful small gestures are until I bought a DistantJob mug for everyone. People were really appreciative, and that meant the world to me
What’s in the plans for the upcoming year, and the next 5 years?
Well, first of all, a big book launch on Nov 17th. Hopefully, speeches, interviews, and Conferences.
We are focusing on providing exceptional HR service as a solo service, which we are very excited about. It's easy to do payroll, but truly understanding the remote employees' psychology will be a huge add-on for us.
Have you read any good books in the last year?
Traction by Gino Wickman, gives you a great perspective on how to run a growing company.
Advice for other entrepreneurs who might be struggling to grow their business?
Covid is a tough time for many companies, but it is also a great opportunity to grow. Even more, it's an excellent opportunity to embrace growth. For entrepreneurs who are struggling with business growth, I would suggest them to consider hiring remotely. The world is big, and suddenly you have huge access to a massive pool of talented people.
Also, consider that people working in countries with lower costs of living charge lower salaries. Tons of research shows how remote people are happier being more independent, which reflects directly on productivity. Of course, with Covid, many people got a taste of remote, and they are more excited about it. Your business is only as good as your people, and suddenly you are faced with the chance to find better people who are more motivated and productive. Don't skip this opportunity!
Are you looking to hire for certain positions right now?
We are always looking for new salespeople who have strong experience in the recruitment world.
Where can we go to learn more?
If you have any questions or comments, drop a comment below!
Discover the best strategies of successful business owners
Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.
Useful, convenient, and free:
Did you know that brands using Klaviyo average a 95x ROI?
Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.
Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.