How We Rebuilt Our Company And Plan To Launch New Products This Year
Note: This business is no longer running. It was started in 2018 and ended in 2023. Reason for closure: Shut down.
This is a follow up story for BearTax. If you're interested in reading how they got started, published about 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is Tela Andrews and I’m the CEO of BearTax, a crypto tax software solution designed to help you quickly and simply calculate your crypto tax liability — aka, your gains and losses.
Tell us about what you’ve been up to! Has the business been growing?
2021 was a building year for us. The market took off over the last year, with multiple competitors raising hundred million dollar rounds. It was hard to maintain discipline in that environment - I wanted us to move fast. But we needed to apply the lessons we learned over the last three years to win.
Being self-aware about sunk cost fallacy is one of the best things you can do to extend your runway.
We rebuilt the company over the last few months. Our team...