How We Grew Our Brand 65% Year Over Year
This is a follow up story for Hagan Ski. If you're interested in reading how they got started, published almost 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hello, I am Michael Hagen, founder of Hagan Ski USA. I started my business to import Austrian alpine ski touring (backcountry skiing) gear. The sport was big in Europe but very niche here. I loved ski touring personally and recognized the lack of awareness, and quality gear, in the U.S. So I decided to import Hagan gear as it was a small Austrian brand with no U.S. presence. I was slightly prescient in that the sport has exploded in the U.S. since I started.
We started with skis and specialized “climbing skins”. We then added bindings and most recently ski touring boots. Skis remain our hallmark, but we have some very nice, unique bindings. Bindings now outsell our skis.
The business is very seasonal, of course. Initially, I had almost no sales activity in the summer. (Which was good, as I was still racing triathlon semi-professionally and coaching, both of which were busiest in the summer and quieter in the winter.) As the business has grown, that summer respite has shrunk, and now I have sales or inquiries almost every day all summer long.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
