How I Promoted My Product On TikTok And Racked Up Over 1M Views

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Reid Simkovitz

Founder, Scruffie

$2K

revenue/mo

Founders

Employees

Scruffie

thescruffie.com

from Dallas, Texas, USA

started August 2019

$2,000

revenue/mo

Founders

Employees

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Want more updates on Scruffie? Check out these stories:

1. How I Created An Innovative Neck Shaver (2020) ➜

This is a follow up story for Scruffie. If you're interested in reading how they got started, published almost 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hi! My name is Reid Simkovitz and I’m Founder and CEO of Scruffie! We sell the Scruffie, which is a leg shaver and it can be used to shave the back of your neck, too! The Scruffie retails for $24.99, and we ship globally.

In our 14 months in business, we’ve attracted over 220,000 visitors to our website, gained over 176,000 social media followers, and racked up more than 100,000,000 total views on our social media channels.

how-i-promoted-my-product-on-tiktok-with-over-1m-views

Tell us about what you’ve been up to! Has the business been growing?

At the time I published our previous Starter Story, we had launched 4 months prior and strictly sold the Scruffie as a neck shaver. At the time, friends and family were using the Scruffie to give themselves a quicker leg shave but I didn’t put much...

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