How This Serial Spender Became The Finance Guru Our Generation Needs

Updated: May 18th, 2023

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  • Emma Edwards, the creator of The Broke Generation, an online community with over 53,000 followers on Instagram, a podcast, and a newsletter.
  • The Broke Generation is a financial lifestyle website focusing on personal finance's psychological and behavioral aspects.
  • Emma studied financial psychology in college, and using this knowledge, she educates people on how to make informed decisions regarding managing their finances.
  • She also had a background in content marketing, copywriting, and social media, which helped her in building & marketing this financial blogging website.
  • The Broke Generation has collaborated with companies like ANZ, Credit Union Australia, Point Hacks, HairHouse Warehouse, Logitech, and Catch.com.au.

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