This is a follow up story for Platypus Publishing. If you're interested in reading how they got started, published over 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

I’m Matt Rudnitsky, and I’m the founder of Platypus Publishing. We turn entrepreneurs and interesting people into bestselling authors. The term “bestselling” means absolutely nothing these days, but people like to hear it anyway.

Through coaching or ghostwriting, we help you turn your vague-but-interesting ideas into clear, compelling books. Our flagship product is our Platypus Accelerator, where you go from Idea to Bestseller in 90 days, with step-by-step exercises and 1-on-1 coaching and feedback.

how-i-focused-on-new-funnel-and-ads-to-increase-my-revenue

Tell us about what you’ve been up to! Has the business been growing?

At the time of my last feature, my marketing strategy was a combination of prayer (ok, fine, people randomly reading my book and reaching out -- which worked, but only...

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