How I Focused On Customer Service To Grow Our Business

This is a follow up story for Flowerdale Valley. If you're interested in reading how they got started, published over 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hi, My name is Mel Young. I own and run Flowerdale Valley, a bootstrapped skincare and beauty product manufacturing business in rural Victoria, Australia.

My business began with honey, then I began making Bee Balm, a beeswax balm moisturizer made with beeswax and a touch of honey from my beehives.

My business now manufactures and sells a range of skincare and aromatherapy products, some contain bee products and some don't. All are 99% or 100% natural and all are made right here on the farm. I use 100% Australian ingredients in many products.

My customers are usually women (but not always!) Who cares about what they put on their skin. They want to see great results from tried and true, natural ingredients. My customers often know a lot about skincare ingredients and they like that they can trust the quality and honesty of Flowerdale Valley’s range. They love that they can count on orders being shipped quickly and wrapped beautifully if it’s a gift.

I've had a good year with a few setbacks as well. The business is in a strong position for growth and innovation.