How I Grew By Focusing On Add-On Business And Cover Letter Services

This is a follow up story for Critical Path Action. If you're interested in reading how they got started, published about 7 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hi, I’m Mike McRitchie. I run a resume writing and copywriting side hustle. The primary work I do is writing resumes, LinkedIn profiles, and cover letters for mid-career managers and technical experts in competitive industries where they have to show results to progress. Secondarily I write web pages, blogs, emails, and articles for telecom companies to help them better market themselves and grow their businesses.

I generate between $1,500 and $3,500 a month in revenues with minimal expenses. I do this 10-20 hours a week. That includes doing my own email marketing, maintaining my blog, doing other marketing, and accounting/operational functions as a one-man shop. I still maintain my full-time day job doing telecommunications project management and love doing both.