We Doubled Our Supplements Business To $1M Per Month [Update]
This is a follow up story for Heights. If you're interested in reading how they got started, published almost 4 years ago, check it out here.
Tell us about what you’ve been up to! Has the business been growing?
Heights has gone from $500k a month when we last spoke to over $1M a month now and growing pretty fast.
We repositioned our launch product and renamed it 'Vitals' and updated our messaging which provided huge unlocks in both awareness, conversions and retention.
Our churn is best in class - 50% of customers who start month 1 are still with us in month 12 - for supplements, that's unheard of.
We launched our Probiotic - Biotic+ and Magnesium+ and our commitment to research, evidence and using best in class ingredients, no fillers, etc. - has resulted in it now being a part of elite sports professionals routines including Anthony Joshua, many Olympic Gold Medalists, the England Men's football team, Rugby team and many more.
We have been featured in almost 100 pieces of press since January this year alone so far - including Vogue and Financial Times just this week as I write this.
Feels like the years of focusing on quality, research and trials is now compounding and paying off so we are just getting started.
