How We Grew 3x By Launching A New Suite Of Ski Goggles And Helmets

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Curt Nichols

Founder, Glade Optics

$125K

revenue/mo

Founders

Employees

Glade Optics

shopglade.com

from Breckenridge, CO, USA

started March 2016

$125,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Curt recommends to grow your business!

This Is Not a T-Shirt: A Brand, a Culture, a Community--a... Bobby Hundreds

Shoe Dog Phil Knight

Antifragile: Things That Gain from Disorder (Incerto) Nassim Nicholas Taleb

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Want more updates on Glade Optics? Check out these stories:

1. How I Started A $70K/Month Premium Ski Goggles And Helmets Brand With Just $5K (2020) ➜

This is a follow up story for Glade Optics. If you're interested in reading how they got started, published almost 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is Curt Nichols and I am the founder of Glade Optics - a ski goggle and helmet brand based in Breckenridge, Colorado. Our flagship products are our goggles and helmets, but we have recently expanded into other accessories including apparel and sunglasses.

We primarily sell to skiers and snowboarders who spend more than 30 days a season on the mountain - the type of people that consider skiing a big part of their identity. We have grown about 2x since our last Starter Story submission, and we expect to grow 2-3x again this year.

Product-market fit is everything. If your ads aren’t working, you are unable to get PR, or you otherwise aren’t seeing traffic growth - chances are you aren’t really solving a problem or offering anything compelling enough for people to talk about.

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