How I Started A $8K/Month B2B Content Platform For Agencies
Who are you and what business did you start?
I am Mark Ridgeon. I started Eclipse, a B2B content operating system for agencies and GTM teams.
Primary customers are content and growth leads inside agencies and B2B companies who need research to turn into approved articles, then land in the CMS, with a clear read on search and AI visibility afterwards.
What makes it different is the whole loop in one place. Cortex holds the evidence before anyone writes. Articles publish into the tools teams already use. AI visibility runs on a locked prompt register with evidence packs clients can challenge. One plan is about £795 a month.
Today we bring in around $8K/month.
How do you come up with the idea for geteclipse.co?
I spent years helping SaaS and tech companies as a fractional COO. The same content mess kept showing up. Agencies and GTM teams were stitching Jasper or ChatGPT with Surfer, Notion, a CMS, and later a GEO tracker, then still could not defend claims to a client or a board.
The aha was simple. The draft was not the bottleneck. Evidence, approval, publish, and proof of visibility were. ChatGPT wrappers were flooding the market at £20 to £70. Agencies needed infrastructure.
I validated by building against real agency workflows rather than a blank AI writer pitch. Cortex first, then briefs and articles from that evidence, then CMS publish and weekly AI visibility with auditable packs. If the loop did not hold for multi-client work, the idea was wrong.
How did you build the initial version of geteclipse.co?
Mark Ridgeon built Eclipse by focusing on a holistic content operating system that directly addressed the inefficiencies in agency workflows. The initial development involved creating a prototype of the Cortex function, which focused on evidence collection before drafting. He utilized a combination of existing AI tools along with custom integrations to facilitate seamless content creation, approval, and publication processes, though specific software tools weren't detailed. The first version took several months to iterate through basic prototyping and testing, during which Ridgeon faced challenges like ensuring the system could effectively handle multi-client workflows without breaking. Reflecting on the experience, he noted that navigating the complexities of creating a defensible and auditable system was harder than anticipated, often requiring multiple iterations to refine the product before any actual sales could be made.
How did you launch geteclipse.co and get initial traction?
There was no real launch in the polished sense. The first sale happened before we had a website or even a platform.
A business consultant reached out in a Slack group for fractional consultants. He wanted organic reach that would drive inbound leads to his site. We talked it through. It was a discussion more than a demo, because there was nothing to show yet.
People responded to the problem more than to a product. That taught me to sell the job to be done early, even when the UI is still missing. I would do that conversation-first path again. What I would change is documenting the promise clearly sooner, so early buyers know exactly what they are funding while the system is still being built.
The first pound came from that Slack thread. Attracting the earliest clients looked like being useful in rooms where operators already trusted each other, not from a launch campaign.
What was the growth strategy for geteclipse.co and how did you scale?
Growth so far has been deliberately narrow.
Outbound to agencies sits with Instantly once the product is ready to put in front of prospects. Copy and list strategy are owned carefully. I do not open parallel ad channels until replies show what to do next.
On the earned side we publish proof pages on geteclipse.co, including an AI visibility hub with evidence and auditability pages, plus public docs. Those pages are built to be cited and linked, not to farm vanity traffic.
Directory and review listings we treat as a short capped allowlist. Uneed and G2 are in. Starter Story is this feature path. We skip forms that force bad data rather than invent details.
Link building is earned mentions. Founder pitches and listicle update notes to sites that already cover Profound, Jasper, Copy.ai, Writesonic, Surfer, Frase and peers. Short founder emails from [email protected]. No buying links and no junk guest posts for Domain Rating.
Product-led growth leans on MCP so agency workers can drive Eclipse from ChatGPT, Claude and similar hosts without living in our UI. That is the north star for distribution inside teams that already live in agents.
What worked in practice is specificity. Sell research to CMS publish plus AI visibility with evidence packs. Readers learn faster from one clear job than from another AI writing seat.
Advice for others growing a B2B tool. Pick one buyer. Publish durable pages that prove the method. Cap directories. Pitch only lists that already name your peers. Do not invent metrics. Harden before you scale outbound. And do not wait for a perfect website before you talk to the first customer. Our first sale started as a Slack conversation with nothing to click.
What were the biggest lessons learned from building geteclipse.co?
The hard lesson for a near-zero new domain is that more AI features do not buy trust. Accurate category placement and earned mentions do. I wasted energy thinking about volume of drafts when the real gap was evidence and auditable visibility.
A good decision was keeping one plan and one loop. Agencies do not need another tier tree. They need research, write, approve, publish, measure.
Luck and timing helped. Buyers started asking ChatGPT for shortlists before talking to sales, so AI visibility stopped being a nice-to-have.
Habit that helps. Write like a founder talking to a founder. Short. Specific. No fluff. Another habit from the first sale. Stay in rooms where operators already talk honestly, and answer the problem before you pitch the product.
Mistake I see. Teams buy five tools, paste between them, then wonder why nothing is defensible. Fix the system before you buy another seat.
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More about geteclipse.co:
Who is the owner of geteclipse.co?
Mark Ridgeon is the founder of geteclipse.co.
When did Mark Ridgeon start geteclipse.co?
2026
How much money has Mark Ridgeon made from geteclipse.co?
Mark Ridgeon started the business in 2026, and currently makes an average of $96K/year.
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