Frozen Garden

My Smoothie Delivery Business Is Growing 95% YoY

Allyson Straka
Founder, Frozen Garden
1
Founders
8
Employees
Frozen Garden
from Valparaiso, IN, USA
started September 2015
1
Founders
8
Employees
market size
$152B
starting costs
$19.4K
gross margin
83%
time to build
300 days
growth channels
Word of mouth
business model
content-library
time investment
Full time
pros & cons
34 Pros & Cons
tips
1 Tips
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Want more updates on Frozen Garden? Check out these stories:

Hi there, I’m Allyson Straka, Founder and Chief Smoothie Officer of Frozen Garden. When I first started the company, Frozen Garden exclusively offered frozen ready blend green Smoothies.

In 2019, we expanded our product line to offer consumers a convenient way to add real flavor from real food to their water or other beverages with our Fusions. This year, we launched Overnight Oats as well as our ready to blend frozen Delites. When blended with milk, Delites have a pudding or ice cream-like consistency that is available in craveable flavors such as Banana Bread and Oatmeal Cookie.

Our whole food, the real-food approach has been the foundation of our company from day one. Our commitment to offering healthy and convenient options for everyone means that we never add any sugar or supplements to our products - just ingredients like fruits, vegetables, seeds, and spices with no chemicals or preservatives whatsoever.

We have been operating for...

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