How My AI Chatbot Brings in $1M ARR

December 18th, 2025

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About
Business

Fedor Pak

Founder, Chatfuel Clinic Suite

$83K

revenue/mo

Founders

Employees

Chatfuel Clinic S...

chatfuel.com

from San Francisco

started January 2015

$83,000

revenue/mo

Founders

Employees

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Who are you and what business did you start?

I’m Fedor Pak, CEO of Chatfuel, a company earlier known as a pioneer in chatbot automation, and the Founder of Chatfuel Clinic Suite. Built on the foundation of our earlier achievements, Chatfuel today is an AI-native all-in-one booking platform that automates client scheduling, reminders, and communication across social networks and WhatsApp, that replaces 5-7 tools and removes 70% of manual communication for medical and wellness practices.

Our primary customers are small and medium medical and wellness businesses whose founders want to free themselves and their teams from constant manual customer management, and scale without adding operational overhead.

Chatfuel’s background of 1.5B real conversations gives us unmatched insight into how patients actually communicate, which together with AI expertise allows us to automate all kinds of interactions like scheduling, reminders, triage, and follow-ups seamlessly while always keeping a human in the loop. As the product is new, it brings in around $1 million ARR today.

Fedor Pak, CEO of Chatfuel

How do you come up with the idea for Chatfuel Clinic Suite?

The idea for Chatfuel’s new vertical focus emerged as we tested our automation solution across different types of businesses, from massage studios to hair salons. I do remember one of the tests, which was with a small three-room dermatology practice, that received 180+ WhatsApp messages a day, with the founder being in charge of this communication. He said he spent more time rescheduling appointments, than actually treating. His words immediately clicked something in my head.

All these Q&As, scheduling visits, follow-ups, and other routine is overwhelming for healthcare pros, who have to interrupt their work to quickly reschedule a patient. It’s not just annoying - it drains focus.

We validated the idea quite soon by partnering with clinics, rebuilding the platform around their workflows, and watching booked appointments rise 20-40% within weeks - a clear proof we were solving a real problem.

Chatfuel was a strong product before, but without pushing the technological edge, any innovation eventually becomes outdated. It took me almost three years to bring Chatfuel to where it is today, which required reshaping nearly all internal processes.

How did you launch Chatfuel Clinic Suite and get initial traction?

I joined Chatfuel in October 2022, just a month before ChatGPT was released. Looking back, it’s clear that our original product concept became outdated the moment generative AI became accessible to everyone.

Chatfuel was already a well-known company at the time, but my task was different: I had to build an entirely new product while maximizing the assets we inherited, including eight years’ worth of real business conversations.

From late 2022 through 2025, we built a new AI-native platform and tested it with real businesses, conducting hundreds of customer interviews. Clinics and private practitioners quickly became our primary focus group. They all wanted the same thing: “I don’t want to deal with ads, leads, bookings, or reminders… I just want to walk into my clinic and do the job I love.” And we realized we could deliver exactly that.

Our first paying customer under the new model wasn't some big clinic, who can actually afford expensive administrative staff. It was a solo practitioner who tripled bookings in 3 weeks. That early validation gave us confidence to double down. Once the product was ready for a public launch, Chatfuel raised a $1.5M funding round, which we announced in the media this November, marking the official start of our new chapter.

What was the growth strategy for Chatfuel Clinic Suite and how did you scale?

The growth strategy of Chatfuel has always been multichannel, to match the right message to the right audience at the right moment. Today, our approach combines paid social and pay-per-click advertising, partnerships, and SEO-driven content, each used very intentionally.

So let’s start with paid social, with every campaign built around very specific pains clinics have: no-shows, last-minute cancellations, WhatsApp or Instagram DMs exploding once ads start working, or the chaos of managing five disconnected tools. Instead of selling “AI automation,” we show the outcome of such automation, for example, how a clinic can refill canceled slots without a human specialist’s involvement.

One of the strongest response drivers in our growth strategy has been no-show elimination. Clinics usually underestimate how much revenue they lose to missed appointments - often 20–35% of daily capacity.

Partnerships, as well as working with influencers and communities, is another important lever. We work closely with niche consultants, agencies in medicine, aesthetics, dentistry, and wellness, as well as community owners. Together, we build ready-to-use scripts, message templates, and “clinic-in-a-box” bundles, so their audience can launch quickly without starting from scratch. This works because trust is already there, and the value is immediate.

SEO and content round out the strategy. Instead of generic thought leadership, we publish step-by-step playbooks that map a real operational problem to a specific automation in Chatfuel.

My advice to founders: continuously launch a loop of hypotheses, validate with real data, and don’t fall in love with channels. The goal isn’t traffic, but discovering the strongest fit between a painful problem, a clear solution, and the channel that delivers it.

Chatfuel

What were the biggest lessons learned from building Chatfuel Clinic Suite?

One of the toughest lessons I learned was that “product-market fit” can expire faster than you expect. Even if your product is an industry leader, you can’t afford to relax. Being a king of the castle means constant attention to customer feedback, close monitoring of market shifts, and a readiness to pivot. This mindset helped us recognize the AI wave early and iterate rapidly until we built a product that truly met the needs of vertical specialists.

Another valuable lesson for aspiring founders is that the market rewards clarity, not complexity, or technological novelty. Early on, I tried to explain our strategy through technology and AI capabilities. Nothing landed. Only when I started speaking the language of our customers - “you will stop losing appointments,” “you will no longer drown in WhatsApp,” “you will fill canceled slots automatically” - did the business start to accelerate.

My key takeaway here is simple: deeply understand your customers’ pain points, speak their language, and deliver solutions that solve real problems without disrupting their existing workflows.

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