How My Rural Upbringing Inspired Me To Build An Outdoor Lifestyle Brand

Robert Workman
Founder, Barebones
3
Founders
30
Employees
Barebones
from Salt Lake City, UT, USA
started October 2012
3
Founders
30
Employees
market size
$50.8B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
content-library
time investment
Full time
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My Name is Robert Workman the founder of Barebones. Barebones is a B-corp Certified, mission-driven business that makes outdoor living products.

Many of our products are vintage-inspired or inspired by heirloom quality items we have found along the way. At the end of the day, we are a lifestyle company that inspires customers to get outside or spend time with their community.

barebones-living

barebones-living

What's your backstory and how did you come up with the idea?

I grew up in Northern Wyoming in a small farming and ranching town. I hunted, fished, camped, hiked, gardened, farmed, and ranched most of my younger life. During my last two years of high school, I...

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