Attention Idea: This week I'm interviewing...

Pat Walls

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Updated: September 9th, 2025

The Post

Title/Hook: This week I'm interviewing...
Format: Pre Interview Engagement Test
Impressions: 21000
How many followers they had at the time: 130000

Check out the post ->

Why it works

1. Pattern Interrupt (First Line)

“Crazy story.” Super short, vague, and emotional. Forces the reader to stop scrolling and wonder: “what story?”

2. Step-by-Step Reveal

You build intrigue layer by layer:

“1M subscribers on YouTube. Making millions.” → success setup.
“Dropped everything to build a company WITHOUT his personal brand.” → plot twist.
“Now generates \$400K/month.” → payoff.

This keeps people hooked line by line, like a mini story arc.

3. Big, Contrarian Idea

“This video might be proof that audience doesn’t matter.” That’s a hot take. Everyone preaches “build an audience.” You introduce a counterexample, sparking debate. People want to argue in the comments (algorithm boost).

4. Authority Signal

“From a guy that’s ACTUALLY done both.” You frame the guest as uniquely credible, someone who’s lived both sides. That authority makes your upcoming video more valuable.

5. Engagement Prompt

“What should I ask him?” This is where the post flips from broadcast → conversation. You invite your audience to participate in shaping the interview.

Boosts comments.
Makes people feel invested.
Creates natural follow-up content (“You asked, I delivered”).

6. Pacing + Format

Short lines.
Emphasis with caps (“HUGE,” “ACTUALLY”).
Ellipses → suspense. It reads like spoken word, which is perfect for social.

✅ Why it works overall: It’s not just “check out my interview.” It’s: story → twist → proof → debate → participation. It builds anticipation and engagement before the video even drops.

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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