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The Post
- Title/Hook: This website makes X easy...
- Format: POV
- Impressions: 1692000
- How many followers they had at the time: 5000
Check out the post -> link
Why it works
Makes it feel authentic like it's just a snpachat video to hook the viewer and then the hook is strong because it makes you curious about the "website". Then it's also got some comedy to it which I think keeps people viewing for longer.
Showcases product but also creates a lot of engagement and conversation, almost sometimes triggering people.