Attention Idea: look at this screenshot...

Pat Walls

•

Updated: September 9th, 2025

The Post

Title/Hook: look at this screenshot...
Format: SS Lead Magnet Tease
Impressions: 20000
How many followers they had at the time: 30000

Check out the post ->

Why it works

1. Hook with a Visual

“look at this screenshot:” Simple but powerful. Screenshots = proof. It feels less like marketing and more like insider access. People love “peeking behind the curtain.”

2. Reframing “Ideas”

You take something that might sound trivial—“50 gpt wrappers”—and reframe it as “NOT ideas, but REAL businesses making REAL money.”

Flips the reader’s perception.
Reinforces your positioning: Starter Story = reality, not theory.
Creates aspiration: “If they did it, why not me?”

3. Momentum + Urgency

“ideas built and shipped in days, not years” “by devs around the world” “all of these tools solve tiny problems yes, but do it for thousands of customers”

This hits two emotional buttons:

Speed → no excuses, it’s doable fast.
Scale → even small problems can lead to big businesses.

4. Challenge / Call-Out

“all of the information is right there. what are you waiting for?” That’s a direct challenge to the reader’s inertia. It’s not just inspirational—it’s almost confrontational. That edge drives engagement.

5. Scannable, Rhythmic Copy

The formatting is key:

Short, broken-up lines.
Repetition (“these are NOT ideas. these are REAL businesses”).
Conversational rhythm that reads like spoken word.

It creates a flow that’s easy to read and hard to stop midway.

6. Credibility via Screenshot

The screenshot of “GPT Wrapper Ideas” adds tangibility:

Real numbers (revenue, dates, tools).
Real logos/tools.
Looks like data you can’t get elsewhere.

This transforms it from “just another tweet” into unique proof content.

✅ Why it works overall: It blends data proof (screenshot) + motivational framing + urgency challenge. It positions Starter Story as the place where you find real, working examples—not just theory. Readers leave with FOMO (“others are doing this, why not me?”) and curiosity to explore deeper.

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile