Attention Idea: I REALLY Fu**ed up !

I REALLY Fu**ed up !

Twitter / X

General

Pat Walls

•

Updated: August 4th, 2025

The Post

Title/Hook: I REALLY Fu**ed up !
Format: Share An L
Impressions: 10000
How many followers they had at the time: 1000

Check out the post -> link

Why it works

🧠 Why This Post Works (Extremely Well)

1. It’s Vulnerable as Hell

“I REALLY Fu**ed up!” “I’ve never been this demotivated to keep going…”

This isn’t sanitized. It’s not pretending everything’s fine. Most founders only share the upward slope — but this post flips that narrative and shows the collapse. It’s emotionally honest, and that kind of candor is rare and magnetic.

People stop scrolling when they see pain expressed plainly. Especially in a world where everyone’s flexing.

2. It Breaks the Founder Stereotype

“I messaged everyone personally asking for feedback. No response.”

This line shows:

He cares deeply about his customers.
He’s trying everything.
And he’s still hitting a wall.

That gap — between effort and silence — is deeply relatable to anyone building something. It touches on the fear of irrelevance: “What if I give it my all and nobody cares?”

3. It’s Real-Time & Human

“I will take the day off!”

This small line makes a big impact. It’s not some Gary Vee hustle message. It’s saying: “I need a break.” That’s human. That’s mental health. That’s countercultural — and refreshing.

4. The Hook Is Immediate

“I REALLY Fu**ed up!”

It grabs attention in 3 words, and the partial censorship makes it even more intriguing — Twitter's algorithm won't penalize it, but humans read the emotion instantly. It’s visceral, personal, and dramatic — everything you want in a hook.

5. Visual Reinforcement

The text ends on a note of despair, and the image visually confirms it with a brutal revenue drop (more below). This is storytelling through data + narrative.

6. Call to Empathy

Although there's no direct CTA, this post begs for empathy:

People will reply with “keep going,” “we’ve all been there,” “what happened?”
And that creates virality through the comment section.

It also builds emotional equity — if/when he rebounds, everyone will remember this low point and root harder.

7. Narrative Arc (in 10 seconds)

This post has an entire hero’s journey, compressed:

🎉 Growth
😱 Collapse
😞 Confusion
🧍Isolation
🧠 Burnout
💤 Taking a break

That’s why it hits so hard. It’s not just a post — it’s a story.

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile