Attention Idea: I’m offering this for free

The Post

• Title/Hook: I’m offering this for free
• Format: Cold email
• Impressions:
• How many followers they had at the time:

Check out the post ->

Why it works

This is one of the few cold emails I’ve actually responded to, and I actually ended up using their service.

A few reasons why it worked on me:

Offering services for free is an amazing way to get your first few customers. They explain why they’re doing it and they’re honest “I get to build my portfolio” - I wanted to help them out because of this. I liked that they mentioned why they built it, how they got the idea and it related to their personal use case to Starter Story.

How you can do it:

I think a less is more approach is better with these cold emails. Do your research on 5-10 companies that would benefit from using your product/service. Think about who you want in your “portfolio” and how you can offer it for free.

The best part: you don’t even need to have a real product built for this yet. Try and drum up some interest and get a few “free” interested customers.

Can quite literally copy and paste this exact email for your own “dream customer”.