Attention Idea: Curiosity Point -> Watch Video

Pat Walls

•

Updated: September 6th, 2025

The Post

Title/Hook: Curiosity Point -> Watch Video
Format: Tease Long Form YouTube Video
Impressions: 16300
How many followers they had at the time: 44000

Check out the post ->

Why it works

1. Relatable Hook

“We experience hundreds of problems daily.” Immediately universal—everyone has problems. The reader instantly connects because it’s about their own daily struggles.

It then gives two specific examples—one trivial (prompting Claude code) and one serious (a panic attack). That contrast makes the message memorable and inclusive: it applies to tech folks and people with personal struggles.

2. Clear Transformation

“You CAN build a \$1M business solving this problem. Exactly like this girl did.” It makes the leap from problem → business opportunity. That transformation is simple, direct, and aspirational.

Using “this girl did” is casual, almost conversational, making it feel like an approachable success story rather than a distant case study.

3. Proof of Success

“She turned her mental health problems into 4M downloads and \$1M.” That’s the credibility anchor: hard metrics. Downloads + revenue numbers make it tangible. Without this, it’s just inspirational fluff—but with it, it feels real and achievable.

4. Open Loop / Curiosity Gap

“Full story live today 👀” Leaves the reader hanging. You know what she achieved, but not how. That’s where the click-through or follow-up happens. The 👀 emoji amplifies curiosity.

5. Strong Visual

The video thumbnail works:

Direct eye contact with the camera = trust.
Wearing a branded hat (“DEEP”) + hoodie = casual but authoritative.
Microphone + clean background = professional setup (legit storyteller).
YouTube plaque in the background = credibility signal without saying it.

6. Engagement Drivers

The tone is conversational, not corporate.
Uses short sentences and line breaks, making it scannable.
Combines relatability, aspiration, and proof—all ingredients of viral founder content.

✅ Why it works overall: It takes a universal truth (everyone has problems), reframes it as a massive opportunity (solve them → \$1M business), and backs it up with proof (downloads + revenue). Then it teases the full story to drive clicks/engagement.

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile