Attention Idea: Cool… this Telegram side project makes $100K/year ✈️

Pat Walls

•

Updated: September 9th, 2025

The Post

Title/Hook: Cool… this Telegram side project makes $100K/year ✈️
Format: TMZ Instagram Format
Impressions: 10000
How many followers they had at the time: 250000

Check out the post ->

Why it works

1. Bold, Fast-Hitting Headline (Image)

“DUDE BUILDS TELEGRAM BOT WITH 2M USERS… NOW IT MAKES \$8,000 PER MONTH”

Casual language (“dude builds…”) → approachable, story-like.
Big numbers + contrast → 2M users vs. \$8K/mo feels surprising, which hooks curiosity.
ALL CAPS → grabs attention in the feed.
Highlighting “Telegram” + “\$8,000 per month” in color makes the key idea pop.

This is meme-style headline marketing: stop the scroll first.

2. Punchy Caption

Starts with:

“Cool… this Telegram side project makes \$100K/year ✈️” Super casual + aspirational + authority flex.

Then breaks it down with bullet points:

2M users
1.5M chats
\$12/yr pricing
Solo founder
Easy to use

This turns the post into a mini case study—concise, scannable, instantly valuable.

3. Engagement CTA

“Comment ‘AIR’ and I’ll send you 50 more micro-saas examples like this!” That’s genius because:

Boosts engagement (algorithm push).
Creates FOMO (people want the “50 more”).
Turns comments into a lead-gen machine (DM automation funnel).

This is the “growth hack” that makes IG posts more than just content—they become top-of-funnel engines.

4. Visual Proof

The screenshot of the actual Telegram bot interface = credibility. People can see it’s real. Adds tangibility compared to just hearing about it.

5. Platform Fit

This is perfectly adapted for Instagram:

Big text headline graphic = thumb-stopping.
Short caption bullets = digestible.
Comment-to-get-more CTA = plays into IG engagement mechanics.

✅ Why it works overall: It’s a scroll-stopper (big headline), a mini-case study (bullet points), and a growth engine (comment-to-DM funnel). It combines curiosity (“2M users but only \$8K/mo?”) with value (micro-SaaS inspiration) and a clear next action (comment “AIR”).

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile