How Going All-In On Amazon Grew Our Men's Personal Care Brand To $1M/Year In Sales
This is a follow up story for American Provenance. If you're interested in reading how they got started, published almost 4 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is Kyle LaFond and I’m the founder of American Provenance. Unlike many other personal care, wellness, and cosmetic brands, we are a true manufacturer, producing all of our products in our facility with our people.
Specifically, we make men’s grooming products including deodorants, body washes, shaving supplies, and skin care regimes. We cater to conscientious consumers looking for products that contain minimal, better-for-you ingredients.
Since our inception in 2015, we’ve now eclipsed $5M in lifetime sales and we are on pace for our first $1M year.
We decided in June of this year to end all paid digital advertising and go all-in on Amazon. This decision has paid off as our Amazon sales have continued to grow 10-15% MoM and we’re saving...
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