Data Talks: The Importance of Focusing on One Market – with Stefan Lavén

Stefan Lavén

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Updated: November 19th, 2023

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Stefan Lavén is the founder of Data Talks, an international business with Swedish roots.

Data Talks is a bootstrapped customer data platform (CDP) that aids sports organizations in developing top-notch fan experiences based on their data.

Sports organizations can connect all of their customer data with the assistance of Data Talks CDP, which will give you a complete picture of your supporters’ actions. The platform enables sports companies to deliver top-notch, end-to-end customer experiences.

In 2018, Stefan began running a consultancy and assisted clients in transforming their data into insights. He soon discovered, however, that many clients had trouble deciding what to do with those insights.

He and his team decided to create a product to enable their clients to gain more benefits from those insights. They developed an MVP and began showcasing it to their customers. They quickly acquired their first ten clients, which didn’t take long.

At the launch, they decided to spread their bets across three different vertical markets instead of focusing on just one vertical market. They wasted a ton of time and money on that strategy as it failed.

They ultimately chose to concentrate on just one vertical, sports. After which, everything fell into place, and company growth accelerated.

Data Talks currently has 500 customers and makes about $250K in monthly recurring revenue.

The founder has held several executive positions over 25 years in the tech sector. This experience includes building businesses from the start-up stage to revenue levels of over €100M.