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Gareth started The CareSide in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on The CareSide?
After reading The 4 Hour Work Week by Tim Ferriss, I was inspired to create a business that could be run from anywhere in the world and utilize the best of international resources, all through the magic of the cloud. The home care services industry was going through major regulatory changes around 2016 in Australia. Opportunities were opening up and I wanted a slice of the action.
We take a data-driven approach to our sales on marketing. If a channel isn’t generating leads and new customers at a profitable rate, then I will stop investing in it.
I previously had senior management roles in several large organizations including ANZ Bank and KPMG. Although I was compensated well and had a lot of responsibility, these jobs required me to work long hours. I also had to travel frequently to meet with clients. Starting my own company has provided me with greater flexibility. I'm in control of my schedule. If I want to take a day off or go travel with my partner for a week, I can do that. Ultimately, it was a book that motivated me to pursue this new lifestyle by starting my own business.
Oddly enough, I don’t have any experience in the home care industry. However, my business partner is a registered nurse. Most of her family members are medical specialists. This has been invaluable because my business partner knows how to care for people and is familiar with the healthcare regulations in Australia. This means I can focus on other aspects of the business, while she can make sure our services meet the needs of our clients.
Contributors to this article:
- Pat Walls, Founder @ Starter Story