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Erin started navyBLEU in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on navyBLEU?
I am 46 years old and I am married with 4 teenage children. I have spent the last 10 years raising my family. Over the last few years, I had been searching for my next career move. I explored many different options. Since I had 9+ years of experience with owning my own retail and manufacturing company, it felt right jumping back into entrepreneurship!
There is no perfect time to start a business. You have to be willing to take a risk.
I have always been a huge fan of preppy, classic clothing and accessories! One morning while flipping through my Instagram feed, this idea for navyBLEU popped into my head! Why not create a site with all of the things that I LOVE with the color navy! I called my husband immediately and pitched my idea to him. He was supportive from day one. I quickly booked a ticket for my first apparel market trip and began plugging away at my business plan. I knew I did not want to get back into brick and mortar (I had two retail locations in the Boston area with my last company). With eCommerce moving at lighting speed, I felt this was the right business model for navyBLEU.
What I did discover along the way is that it is so much easier to create a business than it was 18 years ago. Technology has made the process extremely streamlined and efficient. Don’t get me wrong, it still takes countless hours with some frustrations along the way, but overall running a business in 2019 has been a game-changer.
As I was developing my idea and plan, I sought advice from some close friends and family who share a similar style and vision as me. It’s reassuring and certainly makes it more fun! I have even brought some of them along for the buying trips. There are days that I miss running my business with a partner(s), but for now, it works. I wear many hats every day…customer service, shipping, and fulfillment, accounting, buyer, social media manager, and mom/wife. It can be exhausting but I love it! I am meeting new people in the retail/influencer space every day. They are encouraging and inspiring!
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater