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Buckle Me Baby Coats
Dahlia started Buckle Me Baby Coats in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Buckle Me Baby Coats?
As a mom of three, I was constantly concerned with doing it all right - making sure my kids had the best and safest - well - everything. During a car seat check, the Child Passenger Safety Technician (CPST) helping me shared that puffy coats should be taken off before putting children in the car seat due to the space the bunched up fabric creates under the harness in a crash.
I tried the take the coat off rule out for a while but my toddlers were not cooperative and I found myself dreaming up better ways. I realized if the shoulder seams opened and the zipper was to the side the entire front panel could be pulled aside - eliminating the need to take the coat off. Excited, I applied for a patent and contacted coat manufacturers thinking they would totally fall in love with my solution.
Every coat manufacturer I spoke with felt that the coat did not need to be designed for the car seat. They weren't in the trenches though and I was. I knew other parents struggled just as I did but at the time I was in the middle of my Master's Degree for Counseling and there was no way to reach parents directly pre-Facebook.
> I have learned to trust my gut more than any "expert" if it feels wrong it probably will be wrong (and expensive). You are the expert on your own product.
As time went by and I completed my degree and founded a multi-clinician private practice with a business partner, I would find myself thinking about the coats even though my kids had outgrown that stage. One day while watching a mom trudge through the slush with a blanket around her child - both looking defeated and miserable I decided the time had come to give the coats a shot.
I found a prototype maker locally and had the coats tested at a crash test facility. It worked exactly as I hoped it would - performing almost identically to no coat. I then filmed a video with my nephew to post to Facebook hoping to test interest in my idea and it quickly went viral.
I had no design, manufacturing, tech, or so experience but quickly found that the little money saved can either go to producing coats or hiring people to make websites, run ads, SEO etc; so I decided to learn how to do all those things myself to save money for production.
Contributors to this article:
- Pat Walls, Founder of Starter Story
- Wiki Updater