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14 Best Sponsorship Email Templates (2023)

14 Best Sponsorship Email Templates (2023)

14 Best Sponsorship Email Templates (2023)

Are you looking to reach new sponsors?

In addition to adding new revenue channels to your business, sponsorships are a great way to:

  • gain credibility and authority
  • build relationships with other brands
  • add more value to your customers and reach a wider audience.

Finding new sponsorship opportunities can be time-consuming, challenging, and sometimes a little discouraging.

That's why we put together 14 free sponsorship email templates you can use today.

What To Include In Your Sponsorship Email

When it comes down to crafting your email, there are a few key elements to include:

  1. Include details about your business (traffic + metrics)
  2. Explain your request + proposal
  3. Talk about the similarities with your audience's, and why this sponsorship will be beneficial for the brand
  4. Add a calendar link to book a call.

Sponsorship Proposal Email Example for Bloggers

title=Sponsorship Opportunity Dear [ Blogger's Name ]

We are a huge fan of your Vlogs and find them extremely engaging. Your travel experiences have been of great value to us. We are inspired by your adventurous spirits and would like to support them through a partnership that can assist you with traveling across to new places.

Our company would like to present you with a proposal where you can travel for free whilst using our product [ product name ]. We will be taking charge of all your travel expenses including air tickets and hotel stays. We lend you a hand towards a companionship where the two of us work together towards a common goal.

We look forward to hearing back from you.


[ Signature Name ]


Sponsorship Letter for an Event

title=Upcoming event for [ company name ] Hi there [ name of the person at the sponsor company ],

I was recently in touch with [ contact ] about an upcoming event for my company/organization [ name ], and they mentioned you would be good to reach out to.

My company/organization was thinking of [ theme ] or [ budget ] for the event and would love to know what you think. We’re currently planning to host the event on [ date ] [ time ] at [ location ]. Our company…[ short description of what you do ].

We believe we could attract [ audience data ] through this event, but we’re looking for the right financial backing, such as from [ name of sponsor company ]. If you help our company/organization, your funding would [ list all the perks of the sponsorship opportunity ].

Do you have time on [ date ] [ time ] to discuss this opportunity further? Please let me know.


[ Signature Name ]


Sponsorship Request Email Example for Athletes

title=We are a huge fan! We would like to sponsor you Dear [ Athlete's Name ],

[ Company name ] is a huge fan and looks up to you as one of the leading female athletes.

We have launched a new collection of sports apparel and products and would like to collaborate with you. We wish to empower women through our recent campaign and wish for you to become the leading face of our campaign.

Your contribution has been inspirational for us and therefore, we believe that every girl out there deserves to be inspired by your work as a prominent female athlete.

We look forward to your response.


[ Signature Name ]


Sample Sponsorship Letter for Contra or In-Kind Sponsorships

title=We're looking for a Sponsor Good morning/afternoon [ name of the person at sponsorship company ],

Your name has come up through a few of our [ name of organization/company’s ] connections, and I thought I’d take the time to formally introduce myself. I’m [ name ] and my organization/company[ name ] does [ talk briefly about your services ].

My [ connection name ] mentioned your company because [ whatever reasons you want to work with sponsor ]. Currently, our organization/company [ name ] is seeking in-kind donations, and we’d like to ask if you’d consider giving.

Our company/organization [ name ] would need [ however many donations ] to [ whatever goal you’re reaching towards ], and we believe you could be an integral help with that. If you donate [ talk about where the in-kind donation would be used for ].

I’d love to discuss this more with you, maybe at [ date ] [ time ] if that works for you. If not, please let me know a more appropriate time.

Thank you very much,

[ Signature Name ]


Sponsorship Letter for Schools

title=Is [ Company Name ] ready to become a sponsored partner of [ School Name ]? Dear [ Company Name ],

[ School Name ] has been a part of the [ Community Name ] community for over [ number ] of years.

In this time, we’ve graduated [ number ] of students who have gone on to become [ profession ], [ profession ], and even [ profession ].

But we wouldn’t have been able to support those students on their educational journeys without sponsors like [ Company Name ].

Will [ Company Name ] consider becoming a featured partner of [ School Name ]?

As a show of gratitude, we would display a banner with your company’s name on it at our weekly football and soccer games in [ stadium name ].

A sponsorship of just [ amount ] per [ time period ] can make a huge difference in our [ mascot animal/character ] community.

We look forward to hearing back from your team at [ contact information ].


[ Signature Name ]


Corporate Sponsorship Letter #1

title=The best of Both Worlds Dear [ Full Name ],

As a leader at your company, you understand the need for [ solutions to a problem that your nonprofit is trying to solve ].

Our organization, [ insert name of nonprofit ], is actively trying to create solutions and solve the problems that our community is facing.

But our efforts to [ solve the problem ] won’t reach their maximum effectiveness unless we have the backing of the entire community.

That’s why I’m writing you!

We’re looking to [ host an event, reach a fundraising goal, etc. ], and we would appreciate it if you could donate [ amount or in-kind donation ].

I’d love to sit down with you to discuss this further. You can reach me directly at [ number ] or [ email address ].

I look forward to hearing from you soon. Thank you in advance for your generosity and support!


[ Signature Name ]


Church Sponsorship Letter

title=Your Church needs a sponsor Dear [Donor’s Name],

[Start with a brief personal appeal. Share a narrative that will resonate with your donors and act as a hook. Keep it short]

As you might know, we are hosting our annual event, [ name of event ] on [ date ] at [ location ]. And we have a lofty goal of raising [ insert goal $ amount ] to [ insert goal ].

Without your assistance and sponsorship, we won’t be able to reach that goal. To continue serving our congregation, we need your help.

Would you consider donating [ $ amount/type of in-kind gift ] to sponsor [ name of the event ]? Your donation will bring us one step closer to [ insert goal ].

To show our gratitude for your support, [ insert church name ] would like to formally offer you [ insert specific incentive ] in recognition of your gift.

We hope you’re able to contribute, and we appreciate your continued support and involvement in our community.

To contribute, simply include your gift in the self-addressed and stamped envelope included with this letter or hand-deliver your donation to [ church address ].

Many thanks in advance for your sponsorship! We look forward to seeing you at [ name of event ]!


[ Pastor's Name and Signature ]


Auction Item Sponsorship Letter

title=An invitation to be our official corporate sponsor. Dear [ Company Name ],

Here at [ Nonprofit Name ], we aim to serve [ the audience ] and achieve our mission. So far, we’ve raised [ total fundraising amount raised ] to help [ cause ]. However, our work is not done.

Currently, [ the audience ] needs our help more than ever because of [ current need ]. In order to garner some much-needed support, we at [ Nonprofit Name ] are hosting an auction for our supporters.

To further our efforts, we’d like to invite [ Company Name ] to be our official corporate sponsor.

Would you consider sponsoring our event or donating an item or items for our supporters to bid on? In return for your generous support, we’ll work with you to identify the best ways to introduce your company to our auction attendees and spotlight your amazing partnership.

If your company would like to be our official auction sponsor, please contact us at [ contact information ]. We’re excited about this potential partnership!


[ Signature Name ]


Thank you letter for Sponsorship of Charity Event

title=Thank You for Sponsoring the Charity Event Dear [ name of the sponsor ]

We appreciate your generous contribution of ( amount of sponsorship ) towards the noble cause of ( mention the charity name or charity cause ). With a brand like ( Sponsor’s company name ), associating with us for the first time, we received a tremendous response. The success of the event is because of your association and generous contribution.

Not only this, but we were also able to raise an additional ( charity amount received ) in charity from the participants at the event. As you already know, we will be giving all this money towards the noble cause of ( mention the noble cause ).

This would not have been possible without your support and guidance. We appreciate your association with us for the event and look forward to such association in the future.

Thanking you.

Yours sincerely,

[ Signature Name ]


Sponsorship Letters for Museums

title=Help us bring [ exhibit name ] to life at [ museum’s name ]! Dear [ sponsor’s name ],

My name is [ name ] and I am the [ position ] of [ museum’s name ]. [ Give a brief description of your museum, especially if it is not as well known. ]

We at [ museum’s name ] work hard to bring beautiful exhibits like [ past successful exhibit ] to life and curate programs like [ past museum program ] for unique and memorable experiences.

We are planning a [ program, event, exhibit ] and are so excited to launch it. Last year, our programs brought in [ amount of people ], and we hope to pass those numbers this time around. We hope to bring [ give a brief description of your program/event/exhibit and something special and unique about it ] for our supporters and other [ type of museum, art, science ] lovers like you!

However, we need your help. Many expenses come with bringing [ program/event/exhibit ] to our patrons. With [ name several expenses ], we need [ amount of money ].

Would you consider helping to sponsor our [ program/event/exhibit ]? With your support of the amount of [ amount ], we’d be so much closer to our goal.

If you’d like to discuss our plans and sponsorship options, please contact me at [ phone number ]. If you decide to become a sponsor, [ museum’s name ] would like to offer you [ incentive, for example: discounted tickets, a plaque, etc ].

Thank you so much for any help you may be able to provide, we greatly appreciate it!

[ museum’s name ]

[ contact information ]


Sponsorship Letter for K-12 Schools

title=The students of [ school’s name ] are counting on you! Dear [ sponsor’s name ],

My name is [ name ] and I work at [ school’s name ] as [ job position ]. Our staff works hard each year to make sure our students are provided with opportunities which help them develop important skills like communication, teamwork, patience, and dedication.

This year we’re establishing a new program that [ program details and what it will provide for the students ]. In the past, programs like this have [ benefits and impact ].

But we need your help. It costs [ total budget amount to run this program ], and we can’t raise this money alone. With your sponsorship of [ donation amount ], we will be able to provide [ the impact of donation, for example, school supplies, snacks, uniforms, etc. ] to our kids.

Our school frequently relies on the generosity of community supporters just like you. If you decide to donate, we’d like to offer you an [ incentive ] as a thank you for helping our kids.

Please contact us at [ email/phone number ] if you have any questions or would like to arrange a sponsorship with our school.

Thank you,

[ Signature Name ]


Meeting Request for Event Sponsorship Proposal

title=Interested in Sponsoring our beautiful event? Hi [ Prospect’s Name ],

Your colleague, [ colleague’s name ], mentioned you were manager for [ related product/project ].

I would love to set up a quick call to discuss some of your areas of focus and see if there is some common ground between your priorities and our plans for 2022.

How does your schedule look on [ day ] ? Does [ time ] work for a phone call?


[ Signature Name ]


Sponsorship Letter for Podcast

title=An awesome podcast opportunity Hey [ Prospect's Name ],

I’m reaching out to you because I have a podcast called [ Podcast Name ].

[ Podcast name ] is a brand new podcast that will focus on—you guessed it—email marketing! Our goal on the podcast is to break down email marketing providers and strategies and help the small business owners of the world be better at using email to grow their businesses.

So why contact you?

We’re beginning to offer limited sponsorship opportunities for companies we think would be a good fit for our audience. [ prospect's business expertise ] and we’d like to talk about you on our show.

We have two different ways we’re offering sponsorship pricing:

Basic Sponsorship Package: $1,500

  • Pre- and post-roll (60-second) sponsorship spots for 6 episodes
  • You pay for sponsorships on 5 episodes, but you get the 6th episode thrown in!

Gold Sponsorship Package: $3,000

  • Pre- and post-roll (60-second) sponsorship spots for 12 episodes
  • You pay for sponsorships on 10 episodes, but get the last two thrown in!
  • You also get your logo placed in the weekly emails to the podcast newsletter subscribers.

I’d love to chat more if you’re interested, and I’d love to have [ prospect's company name ] featured on our podcast!

Thank you for your time and let me know if you have any questions.

[ Signature Name ]


Media Sponsorship Letter

title=Looking for Media Sponsor for [ event name ] Hi [ name ],

We are hoping [ name of newspaper, radio, or television station ] will want to partner with us in promoting National Volunteer Week in [ community ] on [ date ].

This week is celebrated by 150 communities in [ location ] and many more across [ continent ] and is a way to recognize the many dedicated volunteers who contribute to our communities. Our organization works with its community partners to promote awareness of the many events and activities taking place in [ community ] that recognize and thank our community volunteers during National Volunteer Week.

As a media sponsor, we would like your assistance in [ airing/publishing ] news stories, public service announcements and event notices, advertising, and other items of interest that will help promote the week’s activities to your [ listeners, viewers, readers ].

In return, we will include your [ newspaper’s, station’s ] name and logo on all our promotional material, such as flyers, newsletters, website, event programs, news releases, and advertising, and publicly in remarks at any special events. If useful, we can also provide you with a charitable tax receipt.

Sponsorship isn't just a promotional tool for publicity and customer loyalty, it can also be expected to generate goodwill and awareness at [ name of newspaper, radio, or television station ].

Thank you for your consideration. We look forward to your reply and to a future potential partnership.


[ Signature Name ]


25 Sponsorship Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your sponsorship letter.

  • Please Let Us Sponsor Your Race
  • Sponsorship opportunities are now available!
  • Will you help me continue to do exciting things?
  • Thanks to the amazing $45,000 we raised together...
  • Looking for a bespoke digital sponsorship opportunity?
  • Appreciating Our Sponsors
  • Just an FYI... We have an open sponsorship position at our next event
  • To celebrate receiving the Platinum Sponsorship Award -- we are offering you a 50%
  • Could you fund this?
  • Hope you're well - have a moment to check out our sponsorship opportunity
  • We want to thank you for being a loyal member
  • An opportunity you shouldn't miss!
  • Love Dining In?  We Do Too (Sponsorship Opportunity)
  • Cheers! Sponsorship is growing and we'd love to have you join
  • Wish you could be part of our team?
  • From One Doer to Another
  • Opening Remarks Gala Sponsorship
  • Hey Friend! I’ve got a charity event going on.
  • Want to sponsor a race? The application deadline is TODAY.
  • Say YES to the dress! (and other summer events)
  • Thank you for your sponsorship! We can't wait to see you at the event
  • We would like to invite you to join our event as a charity sponsor
  • Looking for someone to sponsor my next project
  • A Very Important Favor
  • Approaching you because of your partnership with Compassion Over Killing

Looking for more Sponsorship email subject lines? Check out our full article here

Tips For Writing A Successful Email

A well-written email can be a powerful communication tool. If you want to get your point across and have it read, write an email that is clear, concise and compelling.

Here are 6 tips to help you write better emails:

1. Keep it short.

People are busy, and they aren't going to read anything more than a few paragraphs long in their inboxes. If you have something important to say, be concise.

2. Be friendly and personable. The best emails show that their sender cares about the recipient: address them by name, make jokes and be friendly, compliment them on something they've done recently—demonstrate that you know them well enough to give them a personal touch.

3. Use bullet points or numbered lists where appropriate.

If you're making a list of suggestions or talking about multiple things, it's much easier on the reader if you use bullet points or numbers rather than listing every point out separately in paragraphs.

(Obviously this doesn't apply if you're using an email for something else entirely—such as a newsletter or informational message.)

4. Proofread your message carefully before sending it out.

Even though you may think you're a pro at typing emails, there are still some mistakes that you could be making. It's important to avoid these errors so that your message is clear and correct.

If you skimmed over the email, there is a good chance that you missed an error in the very sentence that you just changed.

Pro tip: Read your entire message out loud before hitting send. You are more likely to catch mistakes this way!

5. Be sure to include the recipient's name in the email.

This seems like an obvious tip, but it's easy to forget that we're not sending mass emails to a group of people but individual messages to each person on the list.

Your best bet is to craft your message carefully, and make it personal by using the recipient's name. It shows that you're paying attention and it also makes the email feel more personable.

6. Be clear about what you want

Be specific and don't beat around the bush. Think about what you're asking for clearly before you write anything down.

In the first line of your email, state clearly what you want and how the recipient can help.


Below we detail the most common questions as it relates to sponsorship for email.

How to Get a Sponsorship

  • Research potential sponsors
  • Provide sponsor incentives
  • Build a connection over time

How to Attract Corporate Sponsors

  • Start with a story
  • Describe your demographics
  • Promise deliverables

How to Professionally Pitch Sponsors for a Live Event

  • Leverage existing relationships
  • Send them a professional-looking pitch deck
  • Make sure your packages are simple and encompassing


Templates and custom-designed emails are essential for reinforcing your brand in all of your customer communication. Hopefully, this post has given you some useful tips on writing sponsorship emails.

Pat Walls,  Founder of Starter Story
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Ankita Ghosh

I'm Ankita Ghosh and I am working with Starter Story as a content creator for more than a year. I wite content around various business related topics to help small businesses kick off.

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